Description
The purpose of this study is to estimate the extent (mean and range) of non-response bias in
online travel advertising conversion studies for 24 destinations located throughout the USA.
International Journal of Culture, Tourism and Hospitality Research
Non-response bias in...
Description
Academic researchers love multi-category answer formats, especially five- and seven-point
formats. More than a decade ago Josef Mazanec concluded that these formats may not the best choice,
and that simple binary-answer options are preferable in some empirical survey contexts. The...
Description
The purpose of this Editorial is to introduce the reader to the changing environment of arts
marketing, which poses challenges to researchers and necessitates creative methods of inquiry.
International Journal of Culture, Tourism and Hospitality Research
Special issue on creative...
Description
The purposes of this paper are to highlight those topics of forensic accounting that have
received little or no attention in the forensic accounting research that has been published in forensic
accounting research journals; discover what research methods have been most commonly used...
Effective Learning Service
Introduction to Research
and Research Methods
Contact details:
Effective Learning Service
Tel: 01274 234414 | Email: [email protected] | Web: www.bradford.ac.uk/management/els
SOM Research Methods Cover:SOM Research Methods Cover 22/2/11 10:21 Page 1...
Description
Primary research is research that you create yourself, This could be by carrying out interviews and getting people to respond to questionnaires, It can involve both qualitative and quantitative research
Audience Research
Methods
1
Primary research
Primary research is research that...
Zoom Telephonics, Inc. designs and produces Voice over IP gateways, DSL modems, cable modems, dial-up modems, Bluetooth products, and other communications products under Zoom, Hayes and Global Village brands.
It offers a VOIP service under the name Global Village. It offers web based telephone...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
Zoo York is a style and social philosophy inspired by the New York City graffiti art subculture of the 1970s. Its name originates from a subway tunnel running underneath the area of the Central Park Zoo. This tunnel, called the Zoo York Tunnel, or simply "Zoo York," was a haunt of very early...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
ZOMM, LLC, headquartered in Tulsa, Oklahoma, is an emerging technology company specializing in the design and manufacturing of wireless and hands-free devices for mobile phones and other consumer electronics. Its first product, the ZOMM Wireless Leash, uses Bluetooth to prevent mobile phone loss...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
Zenith Electronics Corporation is a brand of the South Korean company LG Electronics. The company was previously an American manufacturer of televisions and other consumer electronics, and was headquartered in Lincolnshire, Illinois. LG Electronics acquired a controlling share of Zenith in 1995...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
Marketing Research of Zaxby's : Zaxby's is a franchised chain of fast casual restaurants that operates primarily in the Southeastern United States with 500 locations. Zaxby's 500th location opened in Tifton, Georgia the summer of 2010.[1] The first Zaxby's was opened in Statesboro, Georgia, near...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada.[3]
In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion.[4][5][6] Since its founding in 1999, Zappos has grown to be the largest online shoe...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
apata Corporation (NYSE: ZAP) is a holding company based in Rochester, New York and originating from an oil company started by a group including the former United States president George H. W. Bush. Various writers have alleged links between the company and the United States Central Intelligence...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
Yum! Brands, Inc. (NYSE: YUM) or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, Wingstreet, and Long John Silver's restaurants worldwide, and A&W Restaurants (excluding A&W in Canada).
Based in Louisville, Kentucky, it is the world's...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for a portfolio of brands including YRC, YRC Reimer, YRC Glen Moore, New Penn, Holland and Reddaway. YRC Worldwide has a comprehensive network in North America...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
YASH Technologies Inc.is an American corporation headquartered in East Moline, Illinois. YASH Technologies offers end-to-end business and technology solutions. As a strategic partner YASH manages entire business lifecycle initiatives, as well as drives the strategic IT road-map for an...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
Yahoo! Inc. (NASDAQ: YHOO) is an American public corporation with headquarters in Sunnyvale, California, (in Silicon Valley), that provides services via the Internet worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
XPLANE is a design company that creates illustrations for corporate clients. The company aims to distill complex processes into easy-to-grasp illustrations, using visualization techniques which it calls Pictonics. XPLANE was founded in 1993 in St. Louis, Missouri by David Gray as a visual arts...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
XPAC, formerly Export Packaging Company, is a provider of packaging services. XPAC offers five core services: sub-assembly, painting, kitting, packaging, and order fulfillment. XPAC also offers custom software development, expediting, and other value-added supply chain services. Founded in 1974...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company
Xilinx, Inc. (NASDAQ: XLNX) is a supplier of programmable logic devices. It is known for inventing the field programmable gate array (FPGA) and as the first semiconductor company with a fabless manufacturing model.[1][2][3]
Founded in Silicon Valley in 1984, the company is headquartered in San...
advertising research
careers in marketing
consumer marketing
economic trends
environmental scanning
government regulations
international marketing
market segmentation
market structure
marketing
marketing campaigns
marketing environment
marketing mix
marketing research
mr of us company
mr on us company
pre-testing
product research
qualitative marketing
researchmethodsresearch plan
role of marketing
technological advances
types of marketing
us company