research methods

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    Non response bias in internet based advertising conversion studies

    Description The purpose of this study is to estimate the extent (mean and range) of non-response bias in online travel advertising conversion studies for 24 destinations located throughout the USA. International Journal of Culture, Tourism and Hospitality Research Non-response bias in...
  2. J

    One legacy of Mazanec binary questions are a simple stable and valid measure

    Description Academic researchers love multi-category answer formats, especially five- and seven-point formats. More than a decade ago Josef Mazanec concluded that these formats may not the best choice, and that simple binary-answer options are preferable in some empirical survey contexts. The...
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    Special issue on creative methods of inquiry in arts marketing

    Description The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of inquiry. International Journal of Culture, Tourism and Hospitality Research Special issue on creative...
  4. J

    Topics and methods in forensic accounting research

    Description The purposes of this paper are to highlight those topics of forensic accounting that have received little or no attention in the forensic accounting research that has been published in forensic accounting research journals; discover what research methods have been most commonly used...
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    Introduction to Research and Research Methods

    Effective Learning Service Introduction to Research and Research Methods Contact details: Effective Learning Service Tel: 01274 234414 | Email: [email protected] | Web: www.bradford.ac.uk/management/els SOM Research Methods Cover:SOM Research Methods Cover 22/2/11 10:21 Page 1...
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    Audience Research Methods

    Description Primary research is research that you create yourself, This could be by carrying out interviews and getting people to respond to questionnaires, It can involve both qualitative and quantitative research Audience Research Methods 1 Primary research Primary research is research that...
  7. N

    Marketing Research of Zoom Technologies

    Zoom Telephonics, Inc. designs and produces Voice over IP gateways, DSL modems, cable modems, dial-up modems, Bluetooth products, and other communications products under Zoom, Hayes and Global Village brands. It offers a VOIP service under the name Global Village. It offers web based telephone...
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    Marketing Research of Zoo York

    Zoo York is a style and social philosophy inspired by the New York City graffiti art subculture of the 1970s. Its name originates from a subway tunnel running underneath the area of the Central Park Zoo. This tunnel, called the Zoo York Tunnel, or simply "Zoo York," was a haunt of very early...
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    Marketing Research of ZOMM, LLC

    ZOMM, LLC, headquartered in Tulsa, Oklahoma, is an emerging technology company specializing in the design and manufacturing of wireless and hands-free devices for mobile phones and other consumer electronics. Its first product, the ZOMM Wireless Leash, uses Bluetooth to prevent mobile phone loss...
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    Marketing Research of Zenith Electronics

    Zenith Electronics Corporation is a brand of the South Korean company LG Electronics. The company was previously an American manufacturer of televisions and other consumer electronics, and was headquartered in Lincolnshire, Illinois. LG Electronics acquired a controlling share of Zenith in 1995...
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    Marketing Research of Zaxby's

    Marketing Research of Zaxby's : Zaxby's is a franchised chain of fast casual restaurants that operates primarily in the Southeastern United States with 500 locations. Zaxby's 500th location opened in Tifton, Georgia the summer of 2010.[1] The first Zaxby's was opened in Statesboro, Georgia, near...
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    Marketing Research of Zappos.com

    Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada.[3] In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion.[4][5][6] Since its founding in 1999, Zappos has grown to be the largest online shoe...
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    Marketing Research of Zapata

    apata Corporation (NYSE: ZAP) is a holding company based in Rochester, New York and originating from an oil company started by a group including the former United States president George H. W. Bush. Various writers have alleged links between the company and the United States Central Intelligence...
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    Marketing Research of Yum! Brands, Inc.

    Yum! Brands, Inc. (NYSE: YUM) or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, Wingstreet, and Long John Silver's restaurants worldwide, and A&W Restaurants (excluding A&W in Canada). Based in Louisville, Kentucky, it is the world's...
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    Marketing Research of YRC Worldwide Inc.

    YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for a portfolio of brands including YRC, YRC Reimer, YRC Glen Moore, New Penn, Holland and Reddaway. YRC Worldwide has a comprehensive network in North America...
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    Marketing Research of YASH Technologies

    YASH Technologies Inc.is an American corporation headquartered in East Moline, Illinois. YASH Technologies offers end-to-end business and technology solutions. As a strategic partner YASH manages entire business lifecycle initiatives, as well as drives the strategic IT road-map for an...
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    Marketing Research of Yahoo!

    Yahoo! Inc. (NASDAQ: YHOO) is an American public corporation with headquarters in Sunnyvale, California, (in Silicon Valley), that provides services via the Internet worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail...
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    Marketing Research of XPLANE

    XPLANE is a design company that creates illustrations for corporate clients. The company aims to distill complex processes into easy-to-grasp illustrations, using visualization techniques which it calls Pictonics. XPLANE was founded in 1993 in St. Louis, Missouri by David Gray as a visual arts...
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    Marketing Research of XPAC

    XPAC, formerly Export Packaging Company, is a provider of packaging services. XPAC offers five core services: sub-assembly, painting, kitting, packaging, and order fulfillment. XPAC also offers custom software development, expediting, and other value-added supply chain services. Founded in 1974...
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    Marketing Research of Xilinx

    Xilinx, Inc. (NASDAQ: XLNX) is a supplier of programmable logic devices. It is known for inventing the field programmable gate array (FPGA) and as the first semiconductor company with a fabless manufacturing model.[1][2][3] Founded in Silicon Valley in 1984, the company is headquartered in San...
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