pricing strategies

Description The goal of this research is to study the two managerially and academically important issues of 1) the level of value based pricing used in SMEs and 2) pricing strategy as a tool for partnerships. Pricing Strategy and Revenue Models: A Multiple Case Study from the IT Service Sector...

Description A business can use a variety of pricing strategies when selling a product or service. The Price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market...

Description Physical activity levels in most affluent countries are low and many people do not meet the current recommendations. Particularly for people with a low income, economic strategies seem promising to stimulate taking part in sports activities. This study investigated the importance of...

Description While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Yet there are not enough studies available to reveal that dynamic pricing would positively impact consumers. Journal of...

Marketing Plans of mcdonald : McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily.[3] In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until...

Marketing Plans of starbucks : Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world,[2] with 17,009 stores in 50 countries, including over 11,000 in the United States, over...

Company Profile of Coca-Cola Company : The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The...

:SugarwareZ-104:

4Kids Entertainment (commonly known as 4Kids) is an American film and television production company currently operating under bankruptcy protection. It is known for English-dubbing Japanese anime and specializing in the acquisition, production and licensing of children's entertainment around the...

Understand Marketing Firm Business Plan for 3M Company. Here we reveal Marketing program business plan for 3M Company a New York Stock Exchange company is mining company which is now multinational conglomerate corporation. 3M Company (NYSE: MMM), formerly known as the Minnesota Mining and...

Vodafone Group plc (LSE: VOD, NASDAQ: VOD) is a global telecommunications company headquartered in Newbury, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around...

Tesco plc (LSE: TSCO) is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom.[4] It is the fourth-largest retailer in the world measured by revenues (after Wal-Mart, Carrefour and Metro) and the second-largest measured by profits (after Wal-Mart).[5] It...

Red Bull is an energy drink sold by the Austrian Red Bull GmbH. It was created as an adaptation of the Thai energy drink Krating Daeng (which translates as "Red Bull") and introduced in 1987. Based on market share, it is the most popular energy drink in the world.[1] Red Bull's slogan is "it...

Panasonic Corporation (パナソニック株式会社, Panasonikku Kabushiki-gaisha?) (TYO: 6752, NYSE: PC), formerly known as Matsushita Electric Industrial Co., Ltd. (松下電器産業株式会社, Matsushita Denki Sangyō Kabushiki-gaisha?), is a Japanese multinational consumer electronics corporation headquartered in Kadoma...

Marketing Mix of Puma : Puma AG Rudolf Dassler Sport, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships...

Engro Corporation is one of the leading Pakistani business conglomerates with stakes in the fertilizer, food, power generation, petrochemicals, automation and terminal storage industries. Having had undergone an employee led buy out in 1992 it has expanded phenomenal in the past two decades. As...

Nivea is a global skin- and body-care brand, owned by the German company Beiersdorf. The company began in 1911 when Beiersdorf developed a water-in-oil emulsifier as a skin cream with Eucerit, the first stable emulsion of its kind. The company's owner, Oskar Troplowitz, named it Nivea, from the...

Nescafe is a brand of instant coffee made by Nestle. It comes in the form of many different products. The name is a portmanteau of the words "Nestle" and "cafe".[1] Nestle's flagship powdered coffee product was introduced in Switzerland on April 1, 1938[2] after being developed for seven years...

Nestle S.A. ) is the largest consumer packaged goods company in the world,[2] founded and headquartered in Vevey, Switzerland. Nestle originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactee Henri...

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[4] and a major manufacturer...