pepsi

Poland, with a population of 38 million people, is the biggest consumer market in central and eastern Europe. Coca-Cola is closing in on Pepsi's lead in this country with 1992 sales of 19.5 million cases versus Pepsi's sales of 26.5 million cases. The main problems in this area are the...

Traditionally, Pepsi held the lead in Hungary with a strategy of putting the infrastructure in place, upgrading it, and then marketing to the consumer. Pepsi plans to invest $115 million, which includes acquiring FAU, an Eastern European bottler. Because of this, Pepsi will have greater...

The key to success in the Czech Republic is for both Coca-Cola and Pepsi to increase the annual consumption of soft drinks. Per capita consumption of beer, the national drink in the Czech Republic, exceeds that of soft drinks by 3 to 1(165 liters of beer per capita of beer versus 50 liters of...

Romania is the second largest central European market after Poland, and this makes it a hot battleground for Coca-Cola and Pepsi. When Pepsi established a bottling plant in Romania in 1965, it became the first U.S. product produced and sold in the region. Pepsi began producing locally during...

Coke and Pepsi in Russia In 1972, Pepsi signed an agreement with the Soviet Union, which made it the first Western product to be sold to consumers in Russia. This gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the...

According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge". These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less...

Pepsi v/s Coke Pepsi and Coke Criticisms Pepsi was banned from import in India in 1970 for having refused to release the list of its ingredients. In 1988, the ban was lifted, with Pepsi arriving on the market shortly afterwards. One study led by the Center for Science and the Environment...

celebrity endorsers and continue to use them. • 1999: "Ask for More"/"The Joy of Pepsi-Cola" (Commercial with Britney Spears/Commercial with Mary J. Blige) • 2003: "It's the Cola"/"Dare for More" • 2005: "Wild Thing"/"Ask For More" (With Jennifer Lopez & Beyoncé Knowles) • 2006: "Why You...

A large advertisement made to resemble a Pepsi cup at the theme park, Nickelodeon Universe inside the Mall of America. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the...

During the Great Depression, Pepsi gained popularity following the introduction in 1929 of a 10-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With 12 ounces a bottle instead of the six ounces Coca-Cola...

Pepsi was last made in New Bern, North Carolina in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903. There are several theories on the origin of the word "Pepsi". The only two discussed...

Pepsi Co. Case Study Pepsico has been an early starter in engaging farmers in India. With an elaborate contract-farming programme underway for the last 15 years, there have been learnings along the way for the cola and foods major. Pepsico’s Worldwide President and CFO, Indra Nooyi shares some...

Well there is Nothing Official about the fact that Pepsi was present at the ICC CRICKET WORLD CUP 1996 whether, officially or unofficially. Official Sponsor: Coca Cola was the official soft drink of the ICC CRICKET WORLD CUP. Coca Cola started promoting itself as the Official Soft drink of...

There is 'NOTHING OFFICIAL ABOUT IT' when it comes to Pepsi and its Marketing strategies. Pepsi has been a major contributor of finance to sporting facilities. Pepsi has over the years used Sporting events to promote and enhance its brand image, be it officially (Official sponsor) or...

Introduction: A visit to Pepsi, one of the biggest soft-drink giants, was organized as part of the schedule of companies to be studied for their Vendor development and Evaluation processes. Out of Pepsi’s many departments we visited the storage and sales department where we interviewed Mr. Dian...

Hey guys, just wondering which one of these two you prefer (even if you do not drink them, if you had the choice between the two and that's all that was available, which one would you want?). I'm curious because in my family I seem to be the only one who likes Coke. I find it to be a more...

hey friends. here is project report on PEPSI V/S COCA COLA.... check it out.. :SugarwareZ-198:

Hi i am uploading a presentation on Coco cola vs PEpsi Thanks

help me find a project report on pepsi related to logistics and supply chain.

hi..... attaching the sustainability report..... of pepsico.......