marketing study

Description Virgin Group Ltd. is a British multinational branded venture capital conglomerate company founded by business tycoon Richard Branson. A Project Report On “Sales and Promotion of Virgin Mobile in Mobile Store Allahabad” Master of Business Administration (Marketing) Submitted in...

Description A decision support system (DSS) is a computer-based information system that supports business or organizational decision-making activities. DSSs serve the management, operations, and planning levels of an organization and help to make decisions, which may be rapidly changing and not...

Description Sony Corporation commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan.[4] Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors.[2] The company is...

Description A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. MARKETING STUDY ON BLOG MARKETING: CONSUMER PERSPECTIVE Abstract The...

Description The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the...

Description Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers.Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a...

Description Marketing Study on Services Marketing in a Cross-Cultural Environment - The Case of Elekta China,Services marketing is a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and...

Description Marketing Study on Advertising as A Marketing Communication Tool, Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product...