marketing mix of us

IPL – The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the marketing mix of Indian Premier League The Indian Premier League (often abbreviated as IPL), is a domestic professional Twenty20 cricket...

Tata Motors Ltd is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India’s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the...

Reliance Communications (NSE: RCOM, BSE: 532712), formerly known as Reliance Infocomm, along with Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures (RCoVL). Reliance Communications Limited, founded by Dhirubhai H Ambani (1932–2002), is the flagship company of the...

Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as the world's largest manufacturer of internal combustion engines measured by...

Kingfisher Airlines is an airline group based in India. Its head office is Kingfisher House in Vile Parle (East), Mumbai.[3][4] Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. Kingfisher Airlines is one of six airlines...

Zapak.com is a privately-held, online gaming portal, with browser games in India (services provided Globally), promoted by the Anil Dhirubhai Ambani Group's subsidiary company Reliance Big Entertainment. Launched in 2006, the site provides a very large collection of casual games, including some...

Axis Bank, formerly UTI Bank, is a financial services firm that had begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust of India (UTI-I), Life...

Viacom short for "Video & Audio Communications", is a United States-based media conglomerate with interests primarily in, but not limited to, cinema and cable television. As of 2010, it is the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News...

Marketing Mix of Nokia : Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki.[3] Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications...

The service marketing mix of Pantaloons – A leading retail store 1. Product: E-commerce: Pantaloon’s website Futurebazaar.com has revolutionized the e-commerce business in India. It offers a wide range of products at affordable prices. Food: In food business, the group offers a host of...

Marketing Mix of Dr Pepper Snapple Group Inc. : Dr Pepper Snapple Group Inc. (formerly Cadbury Schweppes Americas Beverages) is an American soft drink company, which was spun off from Britain's Cadbury Schweppes, on May 5, 2008, with trading in its shares starting on May 7, 2008. Cadbury...

Marketing Mix of Ferrari : Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in...

Marketing Mix of Mcdonalds The marketing mix of a company consists of the various elements as follows which form the core of a company’s marketing system and hence helps to achieve marketing objectives. The Service marketing mix in the case of McDonald’s is as below Product :- McDonald’s...

Marketing Mix of Nike : Nike, Inc. (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and...

Ford Motor Company is an American multinational corporation and the world's third largest automaker based on vehicle sales in 2005. Based in Dearborn, Michigan, a suburb of Metro Detroit, the automaker was founded by Henry Ford and incorporated in 1903. Ford now encompasses many global brands...

easyJet was founded by Stelios Haji-Ioannou, the son of a Greek shipping tycoon who reputedly used to ‘hate the Internet’. In the mid 1990s Haji-Ioannou reportedly denounced the Internet as something ‘for nerds’, and swore that it wouldn’t do anything for his business. This is no longer the...

introduction entered India in 1996 through a franchise agreement with Vam Bhartia Corp. first outlet was opened in Delhi. Domino's had the largest network in the fast food segment in India- with 101 outlets across 40 cities. Domino's had a tie-up with a real estate consultant Richard Ellis...

Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: * Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing...

Marketing Mix of Disney : The Walt Disney Company (NYSE: DIS) (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue.[5] Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the...

Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an...