loyalty

Do all brands benefit from loyalty programmes? Could they affect a brand's image and eat into its profits rather than help it? TRADITIONAL marketing paradigms have always stressed the importance of brand loyalty; and marketers have always believed that brand loyalty would lead them to customer...

hi guys and gals dis a project on customer satisfaction and brand loyalty...its related 2 wipro.....read it might help...

an article frm iim-a...Loyalty Programme Applications in Indian Service Industry..happy reading :smile:

Origin & History There are a number of parables about the origin of tea. One of the popular stories relates it to an Indian ascetic called Bodhidharma (526 B.C). Legend has it that Bodhidharma once fell asleep during meditation. On awakening he was so angered at his own indiscretion that he...

Hi friends, wanted help on 100 marks project on above topics. Statistical method -conjoint analysis to be used. Rajnikanth

Arrival of Value For Money products The recent invasion of value for money (VFM) products has been creating a tremendous change in the way the market was before. Thanks to Chinese (Crouching Dragon…) Products, hit the Indian market with all power to muster. It resulted the death of many small...

"I hear and I forget, I see and I remember I experience and I understand." -Confucius, Legendary Chinese Philosopher What are the new mantras in the field of marketing? The answer is "new" as if the question portrayed the hidden truth of the answer. Instead of pampering existing customer...

customer value,satisfaction & loyalty http://www.esnips.com/doc/1cb2ac28-0619-4e78-a189-b7900a7da2c5/customer-value,satisfaction--loyalty

Tools for Building Customer Loyalty tips and tricks to attract ur customer and regain their brand loyalty by dk2424

hey all im in ma 5th sem as final proj im thinkng of Study on Brand Loyalty of Cigarettes smokers or Event managmt.if any1 has info or sm sites or any data leme know. waiting thanku...

Can Customer Loyalty be Bought? From Darrell Zahorsky Forget about customer relationship management software, customer loyalty programs and cards. Customer loyalty can't be bought. It must be earned. Learn the 8 ways your small business can earn customer loyalty. There is no shortage of lip...

hey can anybody help me to prepare a questionnaire for a project titled study to understand brand loyalty of adidas brand users!!!! which all questions to include ????

Discipline and Loyalty Are Tremendous We live in a world where these two great words -- discipline and loyalty are becoming meaningless. Does this mean that they are worthless? On the contrary, they are becoming priceless qualities because they are so hard to develop in the first place. And...

Friends...Please Help me For my 100 marks project by just filling up this Quessionaire...It wont take more than 2-3 min..plz.. expecting your reply soon. Heres the link---> http://www.brandsberg.com/user/1011284/1/index.php?Show+form=Show+form

hey this is a project on customer loyalty with a case study on westside n a whole project of 100 marks

Consider this: You’re part of a loyalty programme of a hotel, airline or a retail chain, and you spend like there’s no tomorrow, thinking you might be rewarded. But in the end, you end up with only a huge hole in your pocket. This has, in all likelihood, happened to everyone who’s been a part of...

Over the last two decades, the idea that Indian civilization is a Hindu civilization has gained some ground; it has also led to considerable political intolerance, playing up Hindu-Muslim conflicts rather than their constructive interactions, says Nobel Laureate Amartya Sen. Part I: 'Like every...