loyalty

Description The purpose of this paper is to test and compare different conceptual approaches for perceived value in a service context International Journal of Culture, Tourism and Hospitality Research Extensions on the conceptualization of customer perceived value: insights from the airline...

Brand Loyalty research explore the relationship among brand trust, brand affect, and brand performance outcomes (market share and relative price) with an emphasis on understanding the linking role played by brand loyalty. Brand Loyalty research generate both statistical and qualitative data —...

LOYALTY SEGMENTATION Loyalty segmentation helps in building strong brands. A market can usually be divided into the following groups: Noncustomers: Those who use the competitor’s brand or are not product class users. Price switchers: Those who are price switchers. The passively...

BRAND LOYALTY Brand loyalty is the ultimate goal a company sets for a branded product. A company’s main question in relation to selling their products or services use do be: “How do I get people to buy my product?” Nowadays companies still greatly appreciate the answer to this question but they...

The next obvious step is to have a loyalty programme as a frequency marketing initiative. An ideal loyalty programme would be able to identify its key accounts, reward them for their custom and encourage them to increase their spend. This concept in case of the pharmaceutical industry has a...

Asset Structure and Loyalty Problems The presence of a federal insurance fund also increases the risk of fraud and self-dealing in the banking industry by reducing incentives for monitoring. In the 1980s, it was estimated that fraud and self-dealing transactions were “apparent” in as many as...

hi any one needs CRM (customer relationship management ) performance evaluation and customer loyalty

This is the project on hpcl loyalty card programm

Hello Friends, Please find attached research article on loyalty prograame of Indian service industry. Enjoy !!!!

THE LOYALTY LADDER The loyalty ladder is a tool for marketing communicators. The idea is that consumers can be moved along a continuum of loyalty using a number of integrated marketing communications techniques (it is also referred to as a branding ladder). Essentially, consumers become loyal...

THE LOYALTY LADDER The loyalty ladder is a tool for marketing communicators. The idea is that consumers can be moved along a continuum of loyalty using a number of integrated marketing communications techniques (it is also referred to as a branding ladder). Essentially, consumers become loyal...

Hi, This post is to investigate the impact of recession on the brand loyalty of conumers. Will consumers still be brand loyal, or will they trade down and not be bothered? Any data will be much appreciated.

Does private-label use drive store loyalty? This question is important to retailers, as they decide how much to push private labels over national brands, and to national brand manufacturers, as they look for effective ways to both cooperate with and compete with retailers. However, empirical...

Loyalty is an abstract concept – there is no single complete definition of it. It comes in different types and different degrees, customers are loyal or otherwise for many different reasons: - some are loyal from choice, some are loyal because their needs are met or exceeded, and others...

When most business minded people think of the word 'loyalty', they are actually thinking of 'customer loyalty'. They understand that the key to the success for any business venture lays in its ability to gain or sustain loyalty. While having a loyal customer base is critical, it is equally...

Hi, can anyone guide me on projects on Consumer Loyalty? Alternatively, can anyone send me on my id on [email protected] Regards, Mushtaque

The Project Study titled “Brand loyalty under different buying situation Airline Industry” The study involves the exhaustive insight into the consumer buying habits of air travelers and their brand loyalty. The Airlines under study were: 1. Indian Airlines 2. Jet Airways 3. Sahara Airlines The...

loyalty programmes as we all know is used to retain our existing clients or customers and to attract new customers. But how much successful are the campaigns goin around is the biggest question of many corporates. so for that i think this report could help understand the consumer participation...

ACCULOGIX - Solving queries for US customers. Need to have good english. No grammatical mistake fluency in english very good rate of speech. willing to work in shifts. More...

Hi Friends....... This mini project will help in knowing Brand perception of various company in terms of white goods.....