leisure

Price Mix In the formulation of marketing mix, the pricing decisions are found significant. If the users of the services come to view the open-air theatres, dance or music centres, cricket-show, car-racing or horse-racing, they are mentally prepared to pay high prices for the services. But...

Sales Promotion of Leisure Marketing The entertainment organisations also need to think about the sales promotion measures to promote the business. A temporary incentive to the sales personnel as well as to the users of services helps in boosting the sale. It is in this context that we make...

Telemarketing of Leisure Marketing ln addition to other components of the promotion mix, find telemarketing emerging as an important constituent of promotion. With the development of sophisticated communication technologies, we find enough for promoting through telephones and televisions...

Publicity of Leisure Marketing We find publicity the most effective component of promotion since the entertainment organisations find it convenient to develop rapport with the media people. If they succeed in developing rapport and the media people are found influenced with the quality of...

Word-of-mouth Promotion of Leisure Marketing The audience satisfied with the quality of entertainment program communicate their positive or negative feelings to their friends and relatives that they are satisfied with your services, they advocate in your favour and a positive remark helps in...

Personal Selling of Leisure Marketing We find this component of the promotion mix very instrumental in promoting the entertainment organisations. The task of creating the impulse may be successfully carried on with the help and cooperation of sales personnel. The tact, ability and skill of...

Promotion Mix Like other organisations, the entertainment organisations are also required to engineer a sound base for the generation of profits which makes a strong advocacy in favour of effective promotional measures. Of course, they need quality entertainment programmes to satisfy the...

In the entertainment services, the products are entertainment programmes made available to the viewers. The entertainment organisations offer different types of services to the different categories of users. The different categories of organisations are Picture Palaces, Open-airTheatres, TV...

By entertainment marketing, our focus is on the application of marketing principles in the entertainment services. This gravitates our attention on the formulation of marketing mix for the services which help the entertainment organisations in improving the quality of services for satisfying and...

Temptation for recreation is a natural phenomenon. If we develop a negative attitude regarding the natural laws, the process of concentration, meditation, efficiency-generation would be reversed and resulting from which the monotony would develop, pessimism would take its root and a beginning in...

Table of Contents HOTEL AND CATERING SERVICES INTRODUCTION HOTEL — THE CONCEPT MOTEL — THE CONCEPT HOTEL AND ITS TYPOLOGY HOTEL MARKETING — THE CONCEPT MARKETING VS SELLING THE HOTEL SERVICES MARKETING POLICY USERS OF HOTEL INDUSTRY MARKET SEGMENTATION FOR HOTEL PRODUCT PLANNING AND...

hey frndz check this ppt on travel n tourism n leisure sector it has awesum information abt it. if u like the information den press the thanks button...................tc :):SugarwareZ-077:

Here is a project on "Leisure Industry" under service sectors............ :SugarwareZ-229:

GUYS A VERY NICE PROJECT ON LEISURE INDUSTRY S.S.M ......... done by my friend IF U LIKE IT PRESS THE THANKS BUTTON........... :SugarwareZ-191:

Grant Leisure Inc. Timely Recreation and Leisure News ... Cox to our Grant Leisure team. Randall, a native of Southern California with his MBA from the University of Southern California, spent more than 20 years in Hong Kong ... More...

Grant Leisure Inc. Timely Recreation and Leisure News ... Cox to our Grant Leisure team. Randall, a native of Southern California with his MBA from the University of Southern California, spent more than 20 years in Hong Kong ... More...

GUYS CAN ANY 1 HELP ME OUT WITH ANY SORT OF INFO IN THE LEISURE INDUSTRY IT MEANS DEFINITION: Companies that own, operate, or engage in amusement; attractions; recreation; entertainment facilities, exhibitions, and products; eateries; lodging; and gaming. MOSTLY I NEED INFO ON AMUSEMENT PARKS...

Hi all... -------->>>>>>>>>>>>>> Inox Leisure Ltd (ILL) is one of the leading players in the multiplex model of film exhibition business. ILL is a subsidiary of Gujarat Fluorochemicals Ltd (GFL) which is believed to be one of the largest manufacturers and exporter of refrigerants. ILL opened...