key insights

The world of children has changed a great deal over the last decade. Kids are no longer passive consumers of brands that they once used to be, but are active seekers and influencers for a whole range of products affecting their lives. While this is definitely true for products like chocolates...

Advertising works wonders on the minds of the consumers that in the end influence a purchase of a product. Advertising has led to many social benefits that are as under: Awareness Advertising is one of the oldest ways of spreading awareness about new products. More than half the population...

Ads are forced on TV viewers The viewers are under no obligation to see the commercials. TV programmes cost money. If ads are not shown the programmes have to be made at government expense and the tax payer will have to pay additional taxes. Does advertising result in a better standard of...

Some ads (Harpic ad) are irritating. If the public is offended, the advertisers find out through decreases in sales or news reports and that situation are rectified. Advertiser’s job is to communicate. Some advertisers are aesthetic and more sensitive than others.

There is a lot of legislation preventing the promotion and sale of harmful products. Cigarettes are harmful but smoke is more harmful. Liquor is dangerous and immoral according to critics. Attempts to abolish ads on these products only result in more use and illicit trade in such products. No...

There is a feeling among some that advertising is blatant, uneconomic and antisocial. It makes people buy more than they need it, encourages consumption of liquor and cigarettes; it is the cause of violence, murder, etc. The money that is spent on advertising is considered a waste. This...

Does advertising manipulate people into buying what they don’t need? Critics contend that advertising is so powerful and persuasive that people have no choice but to buy what they see advertised, regardless of their actual need for these products. Advertisers exploit our inadequacies, anxieties...

It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever...

The use of testimonials by advertisers dates back to the 19th century when medicines were patented. Firms have been juxtaposing their brands and themselves with celebrity endorsers (e.g., athletes, actors) in the hope that celebrities may boost effectiveness of their marketing. The increasing...

Case: Pantene unveils 'Shine Morning to Night' campaign Pantene, the world's largest selling shampoo from Procter & Gamble conducted a consumer research on identifying the top hair needs which revealed that Indian women rated 'Shine' as the No.1 hair attribute. August 26, 2002, Mumbai...

• Brand placement Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows. The use of a brand by actors and actresses or the mere association of the brand with a popular film/ television...

BACKGROUND • The brand was launched in 1995 in the conservative coconut hair oil market. • The product was launched as a value-added coconut hair oil instead of another ‘me-too’ pure coconut oil. • It had henna, amla & lemon along with coconut oil. • It was priced at a 50% premium over branded...

Project Report on PEPSI : this is the project study on pepsi which will help you a lot to know about pepsi and you can download it as well

here is a brief thing on Customer relationship management....

hey mates my project topic is Radio Industry (FM Radio) Please give me related links for it.... its hard n fast thanks