influence

Where Sales Objectives are appropriate: 1. A major objective of most sales promotion programs is to generate short term increase in sale. 2. Direct-response advertising is one type of advertising that evaluate its effectiveness on the basis of sales. 3. When sales or special events are...

According to an in depth research done on the influence of advertising on children it was found that children between the age of 2 and 11 watch an average of 21.5 hours of TV a week and may see between 22000 and 25,000 commercials a year. And its impact on children can not be overlooked...

Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink. "While many factors may influence an underage person's drinking decisions, including among other things parents, peers and the media...

The impact of advertising is a matter of continuous debate. For and against claims about advertisement have been made in different contexts. Cigarette manufacturers have been claiming that cigarette advertising does not encourage smoking and their eventually successful opponents just the...

Compliance infers that another individual or group of individuals influences an individual cause he or she hopes to achieve a favourable reaction from this other group. This process of social influence is not directly applicable to celebrity advertising because there is little, if any...

The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman. According to Kelman, there are three processes of social influence, which result in an individual adopting the attitude advocated by...

a) gender-wise b) age-wise Hyundai Santro is a complete family car. It comes under the category of small cars. It is basically extensively advertised. Since, the car has been launched in India they have used Shahrukh Khan as their brand ambassador. The latest ads have taken up Preity...

Influence of family in decision-making Normally what one understands from family is husband, wife and their children living with them in western civilization. But in India the family is much more extended and includes all those persons who are related by blood, marriage or adoption and reside...

Influence of social and economic classes on consumer behavior Consumer behaviour is influenced by environment in which one lives. A number of factors such as culture, social class, personal influences, family, religion and his situation affect the decision process. Amongst them social class...

Influence of group dynamics / peer groups / consumer reference groups Group dynamics means how individual form groups, and how one person’s purchasing influences the other individual’s actions. A ‘group’ may be defined as two or more people who interact to accomplish either individual or...

Influence of personality on buying behaviour Personality has many meanings. In consumer studies, personality is defined as consistent responses to environmental stimuli or we can also say patterns of behaviour that are consistent and enduring. An individual’s personality helps marketer to...

Influence of attitudes on buying behaviour Consumer characteristics like personality, lifestyles and attitudes, provide marketers with a fuller understanding of consumer behaviour than do demographics alone. To understand consumer attitudes, marketers need to know how consumers develop...

Factors That Influence Team Motivation I. Purpose At the top of almost everyone's list is a clear purpose, focus, or mission. But further, for long-term motivation, it must be a purpose or mission that they find aligns with their personal wants and needs. One can be asked to participate on...

How Celebrity Endorsements Influence the Consumer The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman. According to Kelman, there are three processes of social influence, which result in...

How Celebrity Endorsements Influence the Consumer The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman. According to Kelman, there are three processes of social influence, which result in...

Hey guys, This report deals with the impact of Advertisements of oral contraceptives on women.. A survey was conducted, which included 100 respondents.... A brief analysis in the form of pie diagrams is also mentioned in the report.. Regards, Yash

give ur views of how 3 idiots can help in bringing about change in the education system

Its a great book to read and get influenced.. -Thank you

'Personality' vs 'Profession' and 'Genetics' In general, Scientists are introvert........ Sales and Marketing executives are extrovert.......... Lawyers are arguementive............. Priests are ethical.............. Is it true ???..................................If so, Is it...

Hello friends...am new to this forum..it has proved to b a gr8 boon for me in the preparation for my class presentations n other studies related to my course...thanx to all...Well i have come across this new topic.."Influence of recession on management students"..so anyone who wud like to post...