importance of ad

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    Social Benefits of Advertising

    Advertising works wonders on the minds of the consumers that in the end influence a purchase of a product. Advertising has led to many social benefits that are as under: Awareness Advertising is one of the oldest ways of spreading awareness about new products. More than half the population...
    • sunandaC
    • Thread
    • benefits of advertising brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play social advertising social benefits spur volumes television advertising value-added
    • Replies: 2
    • Forum: Introduction to Advertising
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    Ads are forced on TV viewers

    Ads are forced on TV viewers The viewers are under no obligation to see the commercials. TV programmes cost money. If ads are not shown the programmes have to be made at government expense and the tax payer will have to pay additional taxes. Does advertising result in a better standard of...
    • sunandaC
    • Thread
    • brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising tv viewers value-added viewers rating vulnerable to advertising
    • Replies: 0
    • Forum: Introduction to Advertising
  3. S

    Advertising is lacking in good taste

    Some ads (Harpic ad) are irritating. If the public is offended, the advertisers find out through decreases in sales or news reports and that situation are rectified. Advertiser’s job is to communicate. Some advertisers are aesthetic and more sensitive than others.
    • sunandaC
    • Thread
    • brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising value-added
    • Replies: 0
    • Forum: Introduction to Advertising
  4. S

    Advertising promote products harmful to citizens

    There is a lot of legislation preventing the promotion and sale of harmful products. Cigarettes are harmful but smoke is more harmful. Liquor is dangerous and immoral according to critics. Attempts to abolish ads on these products only result in more use and illicit trade in such products. No...
    • sunandaC
    • Thread
    • brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising value-added
    • Replies: 0
    • Forum: Introduction to Advertising
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    Advertising Old People and Minority Groups

    There is a feeling among some that advertising is blatant, uneconomic and antisocial. It makes people buy more than they need it, encourages consumption of liquor and cigarettes; it is the cause of violence, murder, etc. The money that is spent on advertising is considered a waste. This...
    • sunandaC
    • Thread
    • brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising minority advertising minority group old people product category purchase decision research suggests role of advertising role to play spur volumes television advertising value-added
    • Replies: 0
    • Forum: Introduction to Advertising
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    Manipulation and Exploitation

    Does advertising manipulate people into buying what they don’t need? Critics contend that advertising is so powerful and persuasive that people have no choice but to buy what they see advertised, regardless of their actual need for these products. Advertisers exploit our inadequacies, anxieties...
    • sunandaC
    • Thread
    • brand characteristics context of pollution council of india form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising
    • Replies: 0
    • Forum: Introduction to Advertising
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    Latesh trends in celebrity endorsement

    It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever...
    • abhishreshthaa
    • Thread
    • advertising council advertising process brand image brand placement brand positioning brand value branded branding process case study communication objective consumer insights context of pollution council of india high awareness importance of ad key insights low trials market penetration market rule me-too measures in advertising regulation in ad making role of advertising spur volumes value-added
    • Replies: 1
    • Forum: Introduction to Advertising
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    Project Report on PEPSI

    Project Report on PEPSI : this is the project study on pepsi which will help you a lot to know about pepsi and you can download it as well
    • gupta.rahul275
    • Thread
    • advertising council advertising process brand image brand placement brand positioning brand value branded branding process case study communication objective consumer insights context of pollution high awareness importance of ad key insights low trials market penetration market rule me-too measures in advertising project project on pepsi role of advertising spur volumes value-added
    • Replies: 13
    • Forum: Public Relations Management ( PR ).
  9. V

    CRM

    here is a brief thing on Customer relationship management....
    • vicky_600
    • Thread
    • brand characteristics context of pollution council of india crm form of programming high awareness impact of advertisements impact of television importance of ad key insights low trials market penetration market rule me-too measures in advertising product category purchase decision research suggests role of advertising role to play spur volumes television advertising value-added vulnerable to advertising
    • Replies: 2
    • Forum: Introduction to Public Relations
  10. D

    Radio Industry ( FM Radio )

    hey mates my project topic is Radio Industry (FM Radio) Please give me related links for it.... its hard n fast thanks
    • devesh
    • Thread
    • advertising council advertising process brand image brand placement brand positioning brand value branded branding process case study communication objective consumer insights context of pollution high awareness importance of ad industry key insights low trials market penetration market rule me-too measures in advertising radio role of advertising spur volumes value-added
    • Replies: 22
    • Forum: Research Project Reports
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