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1 `CHAPTER 1 INTRODUCTION 1.1 PROBLEM DEFINITION: We are of the belief that the easiest way to keep something from interfering eyes is to place it right in front of the person looking for it and make it look as innocuous as possible. Everyone has a taste for a certain kind of music. Hence, it...

Description One of the biggest intangible assets that company have is brand image. The brand image is the total set of expectations and intangible values which are created in customers mind by all company marketing communication efforts and other points of consumer contact with company or...

Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers"[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's...

The image of a B-school does not require any special focus as it is a predominant factor which cannot be ignored. Institutes such as IIMs etc need have reputation on certain grounds which were existent long back in the country. Any new institute which has been set up will certainly take time to...

Congress chose to make Manmohan Singh as a PM bcos he has got a clean image among the people.Offlate,Congress Govt has been tainted with Corruption case almost everyday.Yesterday even the SC doesn't want to respite our Govt.SC repealed the order passed by Govt to appoint Thomas as CVC chief when...

We all need to think if these serials which show women as cry-babies or over ambitious ones.... are really true?? its important to understand the need now

Silicon Image is an American semiconductor design company. The company manufactures a variety of integrated circuits commonly used in modern computers and consumer electronic devices, but is focused on storage, distribution and presentation of high-definition content in the consumer...

Silicon Image is an American semiconductor design company. The company manufactures a variety of integrated circuits commonly used in modern computers and consumer electronic devices, but is focused on storage, distribution and presentation of high-definition content in the consumer...

Effects of corporate identity on corporate image If people make no association between the company and its identity symbols, then identity plays no useful role. The company’s identity symbols may help people recall the images of the company. The identity symbols enhance the company’s image and...

Mitigating a tarnished image: Cadbury India wanted to restore the consumer’s confidence in its chocolate brands following the pitch following the high-pitch worm’s controversy;so the company appointed Amitabh Bachchan for the job. Last year, when the even more controversial pesticide...

CORPORATE IMAGE Some people seem to get confused between corporate image and corporate identity. Corporate Identity is a matter of physical recognition while Corporate Image is a matter of mental perception. Corporate identity can contribute to corporate image. A corporate image develops out...

1) It establishes the product’s character and value proposition. 2) It conveys this character in a distinctive way so as not to confuse it with the competitor’s image. 3) It delivers emotional power beyond a mental image.  The image of a brand may contain different types of associations...

 Consumers vary as to which brand attributes they see as most relevant and the importance they attach to each attribute. They will pay the most attention to the attributes that deliver the sought benefits. The market for a product can often be segmented according to the attributes that are...

Thanks to a massive population and indications of better levels of disposable incomes side by side with awareness emerging, retail is being seen as a massive emerging opportunity in India. Naturally, since retail revolutions took place in the more developed markets much earlier, the feeling is...

Brand Image A) LG – It has got the image of being the best brand in the market. Consumers believe that it is the only brand that can do justice to the concept of cool, clean and healthy air thanks to the Plasma filter technology. It also has the image of being the most customer friendly...

I don't think that, the movie is only showing the facts of the slums of India, if somebody feels offended by seeing the condition of slums he/she must do something to change it,because the movie is showing only the truth. But somewhere or the other the image that could have also set a good...

Ek Cheeta charminar Cigarette ka sutta lagane hi wala tha ki achanak ek chuha wahan aaya aur bola "mere bhai chor do nasha, aao mere sath bhaago, dekho ye jungle kitna khubsurat hai, aao mere saath duniya dekho" Cheetay ne ak lamha socha phir choohe ke sath daudhne laga. Aage ek haathi afeem pi...

Shah Infotech - Experience on Installation and Configuration of FileNet Image Services 4.1.2 on AIX Ability to configure OSAR and SSAR libraries Configure SDS tools for migration from OSAR to SSAR More...

An often overlooked part of WordPress SEO is how you handle your images. By doing stuff like writing good alt tags for images and thinking of how you name the files, you can get yourself a bit of extra traffic from the different image search engines. Next to that, you're helping out your lesser...

Corporate Identity, Brand Identity, and Brand Image-.....All 3 are well wxplained...... in this attachment