hotel

Advertisement: We are well aware of the fact that advertisement is a paid form of communication which helps in informing, sensing and persuading the prospects or users, While advertising, it is significant that the hotel professionals make possible a productive use of print media, broadcast...

PROMOTION MIX For successful marketing, it is only not sufficient that we concentrate on the quality of services but it is also impact generating that we promote our business in such a way that our prospects come to know about the quality to be offered to them as hotel customers- This focuses...

PRODUCT MIX In any organisation, we find product the focal point. The hotel services also require a fair combination of core and peripheral services. It is right to mention that in almost all the hotels of same category by and large the core services are found identical and therefore the...

Hotel Function Room: In the planning and development we find hotel function room, conference hall, wedding hall important points. The hotel planners need to consider about the management of function rooms. With the development of corporate culture, we find enough scope for planning and...

Hotel Bedrooms: In a hotel, we find bedrooms an important place where the guests stay for a long time. While planning for the bedrooms, it is essential that we keep in our minds the needs and requirements of users. It is quite natural that the needs and requirements of men can't be identical...

Hotel Building: Construction of hotel buildings is an important component of hotel planning. It is related to the planning of bedrooms, restaurant and a well-managed bar- In addition, it is also related to the development of peripheral services. The designing of hotel building no doubt is the...

Location: Location implies accessibility and conveniences to the users of hospitality services- The selection of a suitable place for hotel is found important. The main thing in the location of a modern hotel is accessibility and this gravitates our attention on the infrastructural facilities...

In marketing hotel services, it is important to know about the different types of users availing the services with diverse aims and objectives. This would ease 'the task of marketers specially while studying the behavioural profile. Below given is the classification of different categories of...

The major difference in marketing hotel services as against other consumer products, is that after a customer has spent money in hotels, he/ she has nothing substantial to show except bills for his/ her money as benefits as compared with buying tangibles, such as television and refrigerator...

According to the concept and perception of hotel marketing, it is right to mention that marketing and selling of hotel services can't be tantamount. In selling, the key areas are advertising including other aspects of marketing communication like telephones, letters, and face to face...

The key points of difference in the hotel marketing as against other consumer products are that once customer has spent money in hotels, he/ she has nothing substantial to show for his/her money except the bills, as compared with buying a television or a refrigerator. Effective marketing and...

Since time irremovable, there have been frequent changes in the concept and perception of hotel. There are a number of hotels offering different types of services. The variation in architectural facilities, the size, the facade, the facilities and amenities can't be overlooked. This necessitates...

At the outset, we go through the concept of hotel. The common law says that, Hotel is a place where all who conduct, themselves properly and who being able and ready to pay for their entertainment, accommodation and other services including the boarding like a temporary home. It is home away...

INTRODUCTION Significant developments in the field of transportation, sophistication in communications, growing importance of sophisticated information technologies in the business world, engineering of a strong foundation for industrialization and urbanization, increasing domination of...

The hotel industry is fast adopting the latest technologies in a big way, thanks to increasing competition. Chitra Padmanabhan observes that technology acts as a key differentiator to retain international clientele0 Badly bruised by the September 11 attacks and the ongoing slowdown, the...

The Orchid in its endeavour to become a "zero garbage" hotel has taken various measures to reduce the waste being generated. To reinforce this we have undertaken the project of vermiculture on hotel site. For this purpose we have built 9 bins on site wherein all the kitchen garbage is...

Case study Of Oberoi Hotel MSKS also has a trade union existing in Oberoi Hotel (Mumbai). The employees used to get 65 days holiday per year. The management wanted to reduce 15 days holidays, due to some managerial issues. As this news spread among the workers, they readily and strongly...

I am looking for a 3 star budget hotel business cost analysis with approx 50 double bed rooms. plz help

hey guys dis is project on taj hotel. i have included 7p`s of service mktg in this project.

Hi my name is Kemal Kara. I'm from Turkey and studying for tourism and hotel management in Izmir at Yaşar University. My first year is just over so i need a lot of help. I loved the site and the people here. You are so Helpfull! If u have any questions about Turkey i can help you with...