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Description Lovelock describes positioning as the process of establishing and maintaining a distinctive place in the market for an organisation and/or its individual product offerings (Lovelock 1991). This process, developed by Lovelock is illustrated in figure 1 below. doc_952079175.pdf

Description Positioning shows the place where existing or to be issued products are put in the market place by the costomers. Positioning is the development of the image of a product directly against to the competitor products and other products produced by the company's own. doc_251067637.pdf

Description any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything. It's production may or may not be tied to a physical product. Issues and challenges in the positioning of service brands: a review Issues and...

Description A business must set itself apart from its competition. To be successful it must identify and promote itself as the best provider of attributes that are important to target customers. doc_701255733.pdf

Description The concept of strategic human resource management has played a key role in management research and practice for the last three decades. Ongoing analysis within the field generally focuses on how human resource management (HRM) can add strategic value and contribute to the...

Description Human Resource Management (HRM) is the organizational function that deals with issues relating to people such as compensation, hiring, performance management, safety, benefits, employees motivation, communication, administration and training. Global Journal of Finance and...

Description We are witnessing a change in the nature of jobs. Muscle jobs are disappearing, finger and brain jobs are growing or, to put it more formally, labor-based industries have been displaced by skill-based industries and these in turn will have to be replaced by knowledge-based...

Description HRM Study on Three-Stage Process and Influencing Organisational Factors - Strategic Human Resource Management A three-stage model for the process of strategic human resource management is developed in this paper. The three stages cover strategy formulation, implementation and...

Description The pressures on traditional IR models are not all due to globalization, as we shall see, but many of the changes taking place can be traced to globalization. it is not always easy to disentangle the causes and effects of globalization. INTERNATIONAL LABOUR ORGANISATION ACT/EMP...

Description 50 years since the airline industry began to teach the rest of the world how to conduct business electronically, much has changed within and across airline distribution. Although airlines don't fly the same planes in 2012 that they did in the 1950s, 1960s, or 1970s, parts of the...

Description Over the last two decades, rising internet and mobile phone penetration has changed the way we communicate and do business. E-commerce is relatively a novel concept. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way...

Description This paper examines the effect of the advent and diffusion of e-commerce on supply-side industry structure. We specify a general industry model involving consumers with differing search costs buying products from heterogeneous producers. We interpret e-commerce as a reduction in...

Description Airlines were the earliest practitioners of e-commerce and airline ticket sales now consist the largest portion of all product sales made online. That is because online sales bring greater benefits to airlines than to any other industry. Yet, the Internet brings blessings to the...

Description In the last few years, the way businesses deal with their waste has moved up the agenda. There has been a growing recognition that businesses, in both the commercial and industrial sector and the construction, demolition and excavation industries, need to be more aware of the...

Description Hazardous waste is waste that poses substantial or potential threats to public health or the environment. In the United States, the treatment, storage, and disposal of hazardous waste is regulated under the Resource Conservation and Recovery Act (RCRA). Hazardous wastes are defined...

Description Environmental pollution is the major problem associated with rapid industrialization, urbanization and rise in living standards of people. Efforts has to be made for controlling pollution arising out of the disposal of wastes by conversion of these unwanted wastes into utilizable raw...

Description Small and medium-sized enterprises (SMEs) play a critical role in a nation's economy. The US Small Business Administration (2010) estimates SMEs represent 99.7 % of all employer firms, employ about 50% of the private sector workforce, and pay more than 45% of total private payroll in...

Description White Paper Study on Problems in Financing and Managing Small-Scale Enterprises in Bangledesh Sometimes called a small business, a small-scale enterprise is a business that employs a small number of workers and does not have a high volume of sales. Such enterprises are generally...

Description Poverty is becoming an obvious phenomenon worldwide and in line with Ikoni, poverty is noticeable in all parts of the world but the extent, severity and characteristics of poverty may differ within and across countries. Ajala and Fakoye in Ogbuabor, Malaolu and Elias confirmed that...

<h2>Happy First Day of Hanukkah SMS, Festival of Lights Messages Free Forwards</h2> Birds sing after a storm; why shouldn't people feel as free to delight in whatever remains to them? ~ The darkness of the whole world cannot swallow the glowing of a candle. ~ Even our misfortunes are a...