By entertainment marketing, our focus is on the application of marketing principles in the entertainment services. This gravitates our attention on the formulation of marketing mix for the services which help the entertainment organisations in improving the quality of services for satisfying and...
In the late 1960s, in his seminal article on marketing, management guru Ted Levitt suggested that the purpose of a business was to "Create and Keep a Customer". He advocated that the modern firm should view “the entire business process as consisting of a tightly integrated effort to discover...
Legal framework for regulating commodity futures in India
The commodity futures traded in commodity exchanges are regulated by the Government under the Forward Contracts Regulations Act, 1952 and the Rules framed there under.
The regulator for the commodities trading is the Forward Markets...
REGULATORY FRAMEWORK under SEBI
The four main legislations governing the securities market are:
(a) the SEBI Act, 1992 which establishes SEBI to protect investors and develop and regulate securities market;
(b) the Companies Act, 1956, which sets out the code of conduct for the corporate...
VAT, AS IMPOSED BY THE STATES IN INDIA
It is a tax only on sale or purchase of goods. It is a value added sale s tax. (Thus it is not payable on manufacture of goods or any movement other than sale).
VAT is a form of sales tax.
Unlike retail sales tax or the present sales tax scheme, which...
Liquidhub India - Were looking for consummate professionals for our rapidly growing Global Delivery Centre at Hyderabad, who love the ever evolving challenges and the excitement of learning new technologies and business applications for them. We seek to...
Hi all,
I am doing project on the attrition of nurses.As a part of literature review and retention i would like to make use of the "KEi's Employee Retention Wheel" Tools to Improve Employee Retention and Cut Turnover Costs
(KEi is an Application Service Provider (ASP). which offers...
Hi i am a student of 2nd year MBA. I am doing a project on cost control effectives with regards to the capital budgeting. So i need to prepare a theoretical framework which have to cover the capital budgeting, cost control and rejection. I dont know how to frame it, Plz help give me some...
hi
i am sending the 7 core concepts in marketing.. it explains the hard core areas of marketing and soft core areas of marketing and their interdependency
i hope this will be of help to others.. please let me know if this was helpful
see you
bye
jim
Hi, I m Lenaaz...
I am doing my summer internship in a stock broking firm and need help on the risk management part of it...
If anyone has any info Links or projects or books pls do inform me @
[email protected]
its really urgent.... thanx
The S-Curve Framework
The S-Curve emerged as a mathematical model and was afterwards applied to a variety of fields including physics, biology and economics. It describes for example the development of the embryo, the diffusion of viruses, the utility gained by people as the number of...
Choice Consultantss client - We are looking for SSE/ Lead with minimum 4 years exp.Skill : Web application- .net framework, Visual Basic, ASP, .Net, C#, Architecture, HTML, XML, IIS, JavaScript, VBScript, OracleStrong Design experience and technical...
Here is a ppt on Mckinsey model.
The 7-S framework of McKinsey is a Value Based Management (VBM) model that describes how one can holistically and effectively organize a company. Together these factors determine the way in which a corporation operates.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing...
Agency Case Study 1
Description of the agency
This is a small agency with around 150 employees and an operating budget of approximately $15m. All activities are based in one location in the city. The HR Manager reports to the Director of Corporate Services.
The Business Issues
Over the next...
access to distribution
analysing
analysis competition
assessment of strengths
assessment of weaknesses
capital requirements
competition
competitor analysis
current competitors
five force model
frameworkframework of analysis
identify opportunities
identify threats
marketing management
michel porter
potential competitors
product differences
strategic context
strategic management
strategy adjustment
strategy formulation
strategy implementation
strategy monitoring
sunk costs