Description
SWOT ANALYSIS OF VICCO NARAYANI CREAM
‘Vicco Narayani cream’
Parent Company
Vicco
Category
Personal care- Skin care
Sector
FMCG
Tagline/ Slogan
--
Totally Ayurved based medicine containing variety of oils like Rai, Nilgiri, Devdaru, Pudina etc. These oils mixed with Kapur...
Description
SWOT ANALYSIS OF VEET
Veet
Parent Company
Reckitt Benckiser
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
What beauty feels like?
Innovative hair removal cream which also comes in roll-on, Dry USP waxing form. STP
Segment
Hair Removal cream segment...
Description
SWOT ANALYSIS OF VASELINE
Vaseline
Parent Company
HUL (Unilever)
Category
FMCG
Sector
Personal Care – Skin Care
Tagline/ Slogan
Keeping skin amazing since 1870
USP
Developing products to keep the skin amazing
STP
Segment
Personal Skin Care products
Target Group
Middle...
Description
SWOT ANALYSIS OF TIPPER CIGARETTES
Tipper Cigarettes
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Brand driven by innovation, superiority of imagery and offering STP
Segment
Medium and lower cigarettes...
Description
SWOT ANALYSIS OF TIDE
Tide
Parent Company
Procter and Gamble
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
White hai to tide hai
USP
Provides good whitening and fragrance at low price
STP
People who have fixed budget for household things like...
Description
SWOT ANALYSIS OF TIDE NATURALS
Tide Naturals
Parent Company
P&G
Category
Soap & Detergents
Sector
FMCG
Tagline/ Slogan
Naye jaise white ho to Tide ho
A tier-3 (lower middle class) detergent which is primarily used in the USP segment as a special wash detergent STP
Segment...
Description
SWOT ANALYSIS OF SURF EXCEL
Surf Excel
Parent Company
HUL
Category
Home Care – Detergents
Sector
FMCG
Tagline/ Slogan
Dirt is Good; Surf Excel Hai Na
Surf Excel offers outstanding stain removal ability on a wide range of USP stains
STP
Segment
Home Care – Premium...
Description
SWOT ANALYSIS OF SUPERIA
Superia
Parent Company
ITC
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Aisi Chamak ki Duniya Bole Pehle Aap
USP
Natural ingredients STP
Segment
Personal Care – Soap and skin care
Target Group
Lower middle class and middle...
Description
SWOT ANALYSIS OF SUNSILK
Sunsilk
Parent Company
HUL (Unilever)
Category
Personal Care – Hair Care
Sector
FMCG
Tagline/ Slogan
For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk
USP
Popular hair care brand having product for all types of hair
STP
Segment...
Description
SWOT ANALYSIS OF SUNDEO SUMMER POWDER
Sundeo Summer Powder
Parent Company
Vini Group of companies
Category
Talcum Powder
Sector
FMCG
Tagline/ Slogan
Stay dry. Stay Fresh.
USP
Keeps you dry & fresh during summers STP
Segment
Talcum powder for summers
People who sweat a...
Description
SWOT ANALYSIS OF STREPSILS
Strepsils
Parent Company
Reckitt Benckiser
Category
Personal Care Brands- Health
Sector
FMCG
Tagline/ Slogan
First aid for sore throats
USP
A complete range of products to treat sore throats, cough, cold. STP
Segment
Throat lozenge segment...
Description
SWOT ANALYSIS OF STAYFREE
Stayfree
Parent Company
Johnson & Johnson
Category
Personal care brand
Sector
FMCG
Tagline/ Slogan
Dry protection you can touch; Aab waqt hai badalne ka
USP
Sanitary napkin that gives 24hrs protection STP
Segment
Sanitary napkin segment
Target...
Description
SWOT ANALYSIS OF ST. IVES
St.Ives
Parent Company
Unilever
Category
Personal Care brands – Personal care
Sector
FMCG
Tagline/ Slogan
Fresh.Better.Naturally; Natural beauty requires nature
USP
100% Natural non Greasy Natural moisturizers STP
Segment
Skin and facial care...
Description
SWOT ANALYSIS OF SILVO
Silvo
Parent Company
Reckitt Benckiser
Category
Home Care brand
Sector
FMCG
Tagline/ Slogan
Cleans polishes protects
USP
Silvo All Purpose Metal Polish STP
Segment
House care- metal care
Target Group
Urban households, hotels and industries...
Description
SWOT ANALYSIS OF SHOWER TO SHOWER
Shower to Shower
Parent Company
Johnson & Johnson
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Just a sprinkle a day helps keep odor away
USP
Enjoy the ultimate freshness while pampering your skin STP
Segment...
Description
SWOT ANALYSIS OF SET WET
Set Wet
Parent Company
Marico
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Very Very Sexy
USP
Increases your style quotient with Set Wet Deodorant STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle...