An Informational Interview is a meeting in which a job seeker asks for advice rather than employment. The job seeker uses the interview to gather information on the field, find employment leads and expand their professional network. This differs from a job interview because the job seeker asks...
A case interview is a job interview in which the applicant is given a question, situation, problem or challenge and asked to resolve the situation. The case problem is often a business situation or a business case that the interviewer has worked on in real life.
After the applicant is given...
TYPES OF INTERVIEWS
1. Campus interview: Campus placement or campus interview is the program conducted within the educational institutes or in a common place to provide job to the students pursing or in the stage of completing the programme. In this programme industries will visit the college to...
Introduction:
An interview is a conversation between two or more people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee. An Interview is a procedure designed to obtain information from a person through oral responses...
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Hierarchy of effects Model can be explained with the help of a pyramid. First the lower level objectives such as awareness, knowledge or comprehension are accomplished. Subsequent objectives may focus on moving prospects to higher levels in the pyramid to elicit desired behavioral responses such...
A number of models have been developed to depict the stages a consumer may pass through in moving from a state of not being aware of a company,product,or brands to actual purchase behavior.
AIDA model
The AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a...
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traditional models
90% awareness----------------------- Amongst the target segment
2. 70% knowledge / comprehension--Create interest in the brand among 70%
3. 40% ------- create positive feelings about the brand amongst 40%
4. 25% preference ---------------------- and preference among 25%
5. 20%...
Cognitive Stage
The cognitive component deals with cognition, or knowledge; it is the power of knowing, perceiving or conceiving ideas about the product. It is dealing with the basic information that a consumer needs to know. A customer needs to be exposed to the product and understand its...
3 stages of communication
affective stage
behaviour stage
cognitive stage
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Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria.
However, a far more powerful way to look at advertising is by understanding that advertising is a communication task, with specific...
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Please can some one give me project on Communication technology & its importance on office procedure & automation.I have taken SAP at technology now please give me a detail abt a company using it.How effectively has it used it & wht was the cost?wht was the profit after using it & wht was the...
To be an effective leader, his followers must have trust in her and they need to be sold on his vision. Korn-Ferry International, an executive search company, performed a survey on what organizations want from their leaders.
The respondents said they wanted people who were both ethical and who...
With the emergence of Emotional Intelligence many business leaders agreed with the basic message that success is strongly influenced by personal qualities such as perseverance, self-control, and skill in getting along with others. They could point to "super sales persons" who had an uncanny...