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NEW DELHI: It’s the most talked about project in the auto industry right now. But there’s more to the Tata Motors Rs 1 lakh people’s car than just it’s eye-popping and jaw-dropping price tag. Despite the hush of secrecy surrounding the project, ET AutoMania spoke to vendors, suppliers...

NEW DELHI / BANGALORE: International car firms are making a beeline for the Indian shore with almost a dozen car rental brands expected to enter the market soon. According to industry sources, American car rental major Avis-owned brand Budget is likely to enter the country. Similarly, US car...

Indian two-wheeler market is set to witness more competition with Japanese firm Suzuki planning to roll out a 125cc scooter by September, a 150cc motorcycle and its flagship pro bike Hayabusa by March next. "We are aiming to plug the gap between 100cc and 150cc segment in scooters. By...

Actually, I’m going to tell you how to get your marketing group to create brochures that actually help you make sales. The fact that the technique drives marketing geeks crazy is just an amusing side benefit. I worked in marketing for six years in the early 90s. I learned (the hard way) that...

DLF cup is in hands of Aus where Indians are not even able to make it to the final.I would blame a part of it on rain gods and rest on the Duckworth-lewis method.This may sound crazy but getting on to the pros and cons of the method I may sound a bit logical. If my actuarials are correct the...

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