dna

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    Sales Promotion at DNA

    It includes various techniques that induce a desired response on the part of target customers and intermediaries. Sales Promotional Techniques used by Diligent Media for DNA – • DNA is distributing merchandise such as pens, notepads, caps, T-shirts to the employees, DNA-guide to the...
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    DNA - Promotional Strategy

    Promotion plays an important role in the marketing of a product. The overall objective of promotion is to affect behavior of the customers in the favour of the product. The Bhaskar Group Promoters, the Agarwal family are seasoned business people and have built up strong bases in Madhya...
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    Place factor in Marketing Mix DNA

    Diligent Media has put up a state – of – the – art printing press in the Vashi area (Mahape) of Navi Mumbai. DISTRIBUTION CHANNEL OF DNA – Firstly the newspaper will be printed at Mahape Printing Press; Delivery Vans would collect the papers from press and would go...
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    DNA Pricing Factor

    The price of DNA, which is being touted as a newspaper that will cater to the ‘real needs’ of readers has been decided as Rs.2 as an introductory price for 6 months for the subscribers who had booked their orders at home, the stall price of the paper is decided as Rs.4. DNA has...
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    Will DNA beat Times of India?

    Will DNA beat Times of India? Some advertising men underline the Dainik Bhaskar group's earlier successes in markets like Rajasthan and Gujarat. But even Sudhir Agarwal notes: "We are not saying that we will beat The Times of India. All we want to create is a credible...
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    POSITIONING DNA IN MUMBAI

    POSITIONING DNA IN MUMBAI – Question may arise, Why Mumbai? They might launch DNA at any other places too. The answer to this question is – According to the analysts, Mumbai is an ideal place for a media outbreak as it the only Indian city that lacks a...
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    INTRODUCTION TO DNA

    DNA - No, it’s not a new biotech discovery. DNA Daily News Analysis is an English daily newspaper of Diligent Media Corporation having a 50:50 joint venture promoted by Essel Group (Zee TV) and Dainik Bhaskar, the country’s largest circulation daily. It is armed with a war chest of six billion...
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    Research on DNA Newspaper. Need Help Plz.

    Hi All, I am performing a research on DNA newspaper and its popularity in Pune. For my research i want you People to please fill up the questionnaire and send it across to me on bharati(dot)solanki(at)gmail(dot)com. Please send it by tomorrow as i have to submit my report in coll. on 6th...
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    PPT for Cost management of DNA Newspapers

    please find attached the PPT on cost management of DNA newspapers
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    DNA

    DNA FINGERPRINTING AND ITS EVIDENTIARY VALUE (Dr. Paramjit Kaur, Sr. Lecturer, Department of Laws, Panjab University, Chandigarh) INTRODUCTION The period in which we are now living may go down in history as the ‘Age of DNA’. Undoubtedly, one of the most momentous recent achievement is the...
  11. savio13

    DNA Newspaper

    Diligent Media Corporation, which owns DNA (Daily News & Analysis), is a joint venture between two industry majors – the Dainik Bhaskar Group and Zee Group. With a reach of more than 120 countries and access to more than 250 million viewers globally, Zee TV has created a strong brand equity and...
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    DNA project

    this is a very good project on the campaign analysis of DNA.... How effective was the launch? Read more to know more!!!
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    SWOT Analysis of DNA

    Hi Friends please find attached the SWOT analysis of DNA newspaper...
  14. rahul_parab2006

    Project on DNA (Daily News & Analysis)

    Here is a small Project on DNA newspaper.................... from the angle of marketing management............>>>
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