POSITIONING DNA IN MUMBAI

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POSITIONING DNA IN MUMBAI –


Question may arise, Why Mumbai? They might launch DNA at any other places too.

The answer to this question is –

According to the analysts, Mumbai is an ideal place for a media outbreak as it the only Indian city that lacks a “second newspaper culture” despite its growing readership and it has a growing number of English readers as immigrants flock to the city for work.


“Imagine….the country’s most vibrant city having no second newspaper in the true sense. Mumbai is selected as a target market since no other city of such a scale and magnitude has its public opinion controlled largely by one daily.”

“We want to quickly take up the number two slot in the city as the gap is awesome,” says Suresh Balkrishnan, Marketing Director of DNA.
 
POSITIONING DNA IN MUMBAI –


Question may arise, Why Mumbai? They might launch DNA at any other places too.

The answer to this question is –

According to the analysts, Mumbai is an ideal place for a media outbreak as it the only Indian city that lacks a “second newspaper culture” despite its growing readership and it has a growing number of English readers as immigrants flock to the city for work.


“Imagine….the country’s most vibrant city having no second newspaper in the true sense. Mumbai is selected as a target market since no other city of such a scale and magnitude has its public opinion controlled largely by one daily.”

“We want to quickly take up the number two slot in the city as the gap is awesome,” says Suresh Balkrishnan, Marketing Director of DNA.

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