concept

The key points of difference in the hotel marketing as against other consumer products are that once customer has spent money in hotels, he/ she has nothing substantial to show for his/her money except the bills, as compared with buying a television or a refrigerator. Effective marketing and...

Initially the term motel was meant for local motorists and foreign tourists travelling by road- Basically motels serve the needs and requirements of these travellers and meeting the demand for transit accommodation. We cant also call motel a transit overnight stay. Some of the important...

At the outset, we go through the concept of hotel. The common law says that, Hotel is a place where all who conduct, themselves properly and who being able and ready to pay for their entertainment, accommodation and other services including the boarding like a temporary home. It is home away...

FUTURES – THE CONCEPT A futures contract can be defined as a standardized agreement between the buyer and the seller in terms of which the seller is obligated to deliver a specified asset to the buyer on a specified date and the buyer is obligated to pay to the seller the then prevailing...

The Oxford dictionary defines Ambush as - "surprise attack by persons lying concealed." PARASITIC MARKETING IS ANOTHER NAME TO AMBUSH MARKETING Thus, Parasitic marketing can be understood as a surprise attack on an event sponsor by its competitor. The official definition of Parasitic...

Under the 1961 Act, the income earned in a year is taxed in the next year. The year in which income is earned is termed as 'previous year' and the following year in which it is charged to tax is termed as 'assessment year'. For example if a person earns any income during the year beginning on...

Retailing consists of the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale of goods and services to the final consumer. In a distribution channel, retailers play a key role as the contact between...

Rural customers have always have had a fascination for automobiles, particularly utility vehicles (UVs). The UVs have been sought either for personal use or for commercial purpose (making the vehicle available on hire to others) and in some cases both. Some of the key insights or other...

THE CONCEPT OF SIX SIGMA Six Sigma is a data-driven quality measure that strives for a near perfection of any process. It is important to understand Six Sigma as a tool, as too many incomplete definitions have made it look like a complicated fad. Six Sigma focuses on improving quality (i.e...

Life style concept Lifestyle is another factor, which influences consumer behaviour. Lifestyle can be defined as patterns, in which people live and spend time and money. It is one of the most popular concepts in marketing for understanding consumer behaviour and is more comprehensive and...

Personal values (self concept or self images) Why do some people make their consumption decisions differently than others? Personality can be one reason and another can be personal values. Personal values ask the question Is this product for me?” These are particularly important in the...

Supply Chain Management Concept:- • Proper planning and efficient management of flow of material and related information from supplier to the customer through the organization. • Strategic supply chain management consists of developing smarter ways to choose, buy from and sell to the business...

Concept of celebrity endorsement Meaning of celebrity endorsement In India today, the use of celebrity advertising for companies has become a trend and a perceive winning formula of corporate image building and product marketing. Associating a brand with a top-notch...

The Shift in the Classic Brand Concept. “From 1 brand = 1 product = 1 promise to 1 brand = many product = many promise ---- the shift in the classic brand concept. Seriously there is a tremendous shift in branding Concept today of what it was earlier. The 1980s witnessed a Copernican...

THE OFFICIAL SETTLEMENT CONCEPT An alternative approach for indicating, a deficit or surplus in the BOP is to consider the net monetary transfer that has been made by the monetary authorities is positive or negative, which is the so called – settlement concept. If the net transfer is negative...

WHAT IS VOLATILITY Higher the predicted volatility higher the premium Greater the possibility of price movements greater the risk for the seller , so he is forced to charge higher premiums In a liquid market volatility is a market consensus and is measured by Implied Volatility. THE...

Concept of Entrepreneur A Person - With Dreams, Originality & Daring Decides how to run Commercial Organization. Co-Ordinates all Activities. Anticipates future trends of Demand & Prices Invents/ Introduces New Ideas and Products/Processes Essential element for generating investment...

Concept of work in Vedanta Work is here considered as an exercise of energy. A living being has no alternative but to be working- physically or mentally. A non working body is a dead body. A man has to work to realize that divinity residing in him. Thus attitude towards work is quite different...

INTRODUCTION TO KARMA Throughout evolution, suffering has formed an integral part of human experience. Time and again, the question is raised: Why does suffering exist in a world created by an almighty and all-loving God? Allowing suffering he cannot be all loving. If suffering is outside...

Harmony with environment Harmony with environment is required to maintain a healthy, natural lifestyle, taking responsibility for and control of their health and their life through natural healing methods. Locating and shaping spaces in harmony with both the physical and the spiritual...