Amoco Corporation, originally Standard Oil Company (Indiana), was a global chemical and oil company, founded in 1889 around a refinery located in Whiting, Indiana.
It later absorbed the American Oil Company founded in Baltimore in 1910 and incorporated in 1922 by Louis Blaustein and his son...
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The Amoskeag Manufacturing Company was a textile manufacturer which founded Manchester, New Hampshire. From modest beginnings in near wilderness, it grew throughout the 19th century into the largest cotton textile plant in the world. At its peak, Amoskeag was unrivaled both for the quality and...
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Apollo Computer, Inc., founded 1980 in Chelmsford, Massachusetts by William Poduska (a founder of Prime Computer), developed and produced Apollo/Domain workstations in the 1980s. Along with Symbolics and Sun Microsystems, Apollo was one of the first vendors of graphical workstations in the...
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Arbusto Energy (sometimes referred to as Arbusto Oil)[1] was a petroleum and energy company formed in Midland, Texas, in 1977, for former US President George W. Bush by a group of investors which included Dorothy Bush, Lewis Lehrman, William Henry Draper III, Bill Gammell, and James R. Bath. The...
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ARCO (an acronym for Atlantic Richfield Company) is an oil company which became a subsidiary of UK-based BP in 2000 officially known as BP West Coast Products LLC (BPWCP).[1] ARCO was originally formed by the merger of East Coast-based Atlantic Refining and California-based Richfield Petroleum...
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America West Airlines was one of the US’s top ten passenger carriers, based in Tempe, Arizona out of Phoenix Sky Harbor International Airport; and is now part of the US Airways Group.
At the time of its integration into US Airways, America West operated two hubs; its base location at Sky Harbor...
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Product refers to the actual, physical item that a company is trying to sell to the consumer. Marketers usually do not focus on product development as much as product presentation. Therefore, the marketing mix in this stage should consist of the name of the product, its packaging and how it...
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Ameritech Corporation (and before that American Information Technologies Corporation) was a U.S. telecommunications company that arose out of the 1984 AT&T divestiture. Ameritech was one of the seven Regional Bell Operating Companies that was created following the breakup of the Bell System...
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Arthur Andersen LLP, based in Chicago, was once one of the "Big Five" accounting firms among PricewaterhouseCoopers, Deloitte Touche Tohmatsu, Ernst & Young and KPMG, providing auditing, tax, and consulting services to large corporations. In 2002, the firm voluntarily surrendered its licenses to...
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Avalon Hill was a game company that specialized in wargames and strategic board games. Their logo contained their initials "AH", and it was often referred to by this abbreviation. It also published the occasional miniature wargaming rules, role-playing game, and had a popular line of sports...
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Verizon Communications Inc. (NYSE: VZ, NASDAQ: VZ) is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average. It was formed in 1983 as Bell Atlantic as part of the 1984 AT&T breakup into seven Baby Bells. Prior to its transformation into Verizon...
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BellSouth Corporation is an American telecommunications holding company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after the U.S. Department of Justice forced the American Telephone & Telegraph Company to divest itself of its regional...
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The Boston Manufacturing Company was organized in 1813 by Francis Cabot Lowell, a wealthy Boston merchant, in partnership a group of investors known as The Boston Associates, for the manufacture of cotton textiles. Boston Manufacturing Company gathered many of their trade secrets[3] from the...
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Marketing Mix of Chevron Corporation : Chevron Corporation (NYSE: CVX Euronext: CHTEX) is an American multinational energy corporation. Headquartered in San Ramon, California, and active in more than 180 countries, it is engaged in every aspect of the oil, gas, and geothermal energy industries...
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Cingular Wireless LLC was the largest United States mobile phone company, with headquarters in Atlanta, Georgia. Cingular, formed in 2001, was a joint venture of the American landline telephone companies AT&T (formerly known as SBC Communications) and BellSouth. The two companies held 60% and...
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Coleco is an American company founded in 1932 by Maurice Greenberg as "Connecticut Leather Company".[3] It became a highly successful toy company in the 1980s, known for its mass-produced version of Cabbage Patch Kids dolls and its video game consoles, the Coleco Telstar and ColecoVision...
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Columbia Records is an American record label, owned by Sony Music Entertainment, and operates as an imprint of the Columbia/Epic Label Group. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company.[1] Columbia is...
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<h2>Marketing Mix of Compaq Computer Corporation</h2>
Compaq Computer Corporation is an American personal computer company founded in 1982. Once the largest supplier of personal computing systems in the world, Compaq existed as an independent corporation until 2002, when it was acquired for...
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3Com is a global provider of enterprise and small-business networking solutions, offering network switches, routers, wireless access points and controllers, IP voice systems, and intrusion prevention systems. The company is based in Massachusetts, USA. From its 2007 acquisition of 100 percent...
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Connectix Corporation was a software and hardware company, noted for having released innovative products that were either made obsolete as Apple Computer incorporated the ideas into system software, or were sold to other companies once they become popular. It was formed in October 1988 by Jon...
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