communication objective

  1. A

    Scope of Celebriity Endorsement

    The use of testimonials by advertisers dates back to the 19th century when medicines were patented. Firms have been juxtaposing their brands and themselves with celebrity endorsers (e.g., athletes, actors) in the hope that celebrities may boost effectiveness of their marketing. The increasing...
    • abhishreshthaa
    • Thread
    • brand positioning branded case study celebriity communication objective consumer insights context of pollution endorsement high awareness key insights low trials market penetration market rule me-too role of advertising scope spur volumes value-added
    • Replies: 3
    • Forum: Introduction to Advertising
  2. A

    Case Study on : Pantene unveils 'Shine Morning to Night' campaign

    Case: Pantene unveils 'Shine Morning to Night' campaign Pantene, the world's largest selling shampoo from Procter & Gamble conducted a consumer research on identifying the top hair needs which revealed that Indian women rated 'Shine' as the No.1 hair attribute. August 26, 2002, Mumbai...
    • abhishreshthaa
    • Thread
    • brand positioning branded case study communication objective consumer insights context of pollution high awareness key insights low trials market penetration market rule me-too panteen industrie panteen market panteen shampoo role of advertising spur volumes value-added
    • Replies: 0
    • Forum: Introduction to Advertising
  3. A

    Brand placement

    • Brand placement Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows. The use of a brand by actors and actresses or the mere association of the brand with a popular film/ television...
    • abhishreshthaa
    • Thread
    • brand image brand placement brand positioning brand value branded branding process case study communication objective consumer insights context of pollution high awareness key insights low trials market penetration market rule me-too role of advertising spur volumes value-added
    • Replies: 1
    • Forum: Introduction to Advertising
  4. A

    BRAND: VATIKA HAIR OIL

    BACKGROUND • The brand was launched in 1995 in the conservative coconut hair oil market. • The product was launched as a value-added coconut hair oil instead of another ‘me-too’ pure coconut oil. • It had henna, amla & lemon along with coconut oil. • It was priced at a 50% premium over branded...
    • abhishreshthaa
    • Thread
    • brand oil brand positioning branded coconut branding project communication objective consumer insights context of pollution hair oil market high awareness importance of brand key insights low trials me-too oil in india oil industry product launch role of advertising spur volumes value-added coconut vatika brand vatika hair oil
    • Replies: 0
    • Forum: Introduction to Advertising
  5. G

    Project Report on PEPSI

    Project Report on PEPSI : this is the project study on pepsi which will help you a lot to know about pepsi and you can download it as well
    • gupta.rahul275
    • Thread
    • advertising council advertising process brand image brand placement brand positioning brand value branded branding process case study communication objective consumer insights context of pollution high awareness importance of ad key insights low trials market penetration market rule me-too measures in advertising project project on pepsi role of advertising spur volumes value-added
    • Replies: 13
    • Forum: Public Relations Management ( PR ).
  6. D

    Radio Industry ( FM Radio )

    hey mates my project topic is Radio Industry (FM Radio) Please give me related links for it.... its hard n fast thanks
    • devesh
    • Thread
    • advertising council advertising process brand image brand placement brand positioning brand value branded branding process case study communication objective consumer insights context of pollution high awareness importance of ad industry key insights low trials market penetration market rule me-too measures in advertising radio role of advertising spur volumes value-added
    • Replies: 22
    • Forum: Research Project Reports
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