celebrity

Celebrity branding is a type of branding or advertising in which a celebrity becomes a brand ambassador and uses his or her status in society to promote or endorse a product, service or charity. Celebrity branding can take several different forms, from the appearance of a celebrity in...

Just couple of days after International Yoga Day, If at all given a chance which celebrity You would Wish to be your Yoga Teacher??

<h1>Fifth Place for Michelle Visage - Celebrity Big Brother</h1> American TV character Michelle Visage has come fifth on Celebrity Big Brother winning a large number of big name supporters amid her spell in the house. She's referred to for saying it as she sees it, and that was no exemption...

Hi everybody. I have to learn about Negative Information Celebrity Endorsement. I have searched the web and found some information on this topic that I will be sharing here soon. In the meanwhile, can any of you tell me more about what I should read up on Negative Information Celebrity...

Hi everybody. I have to learn about Negative Information Celebrity Endorsement. I have searched the web and found some information on this topic that I will be sharing here soon. In the meanwhile, can any of you tell me more about what I should read up on Negative Information Celebrity...

According to reports, Watson's recent impassioned speech for gender equality at the United Nations has drawn backlash, including a threat to leak alleged nude photos of the star. You can view here - <iframe width='416' height='234'...

15 Celebrity Endorsements Gone Horribly Wrong which paid high for all wrong information passed by media. The entire list of negative information celebrity endorsement case study is bellow - 1. Charlize Theron vs. Raymond Weil Watches Raymond Weil paid Charlize Theron to wear only his watches...

Description Celebrity endorsements have proven very successful around the world where, due to increasing consumerism, an individual is considered a status symbol when they purchase a celebrity-endorsed product. I NT E R NAT I ONE L L A HANDE L S HÖGS KOL AN HÖGSKOLAN I JÖNKÖPING...

A lot of people out there think that having a celebrity as a Brand Ambassador helps in higher Brand Recall & revenue. In my opinion, the Brand, it's quality & it's creative strategies are more important than the Brand Ambassador who endorses the Brand. Yes, to a certain extent the Brand's...

Offlate I am have seen many provogue hoardings around mumbai and it got me to wonder about the campaign. they have hrithik in wierd positions and a tagline which says live mad and the copy has alot of attitude in it. This got me confused about the identity of the brand itself. So I thought of...

i m in my final year mba n want your help in grand project. My topic is celebrity endorsement thanks

According to me endorsing celebrities for advertising is not a good idea. Although they are the stars in their own disciplines, making them a part of commercials is not healthy. Celebrities in India a highly venerated and "fanified", so bringing them to ads creates a wrong perception of their...

celebrity endorsers and continue to use them. • 1999: "Ask for More"/"The Joy of Pepsi-Cola" (Commercial with Britney Spears/Commercial with Mary J. Blige) • 2003: "It's the Cola"/"Dare for More" • 2005: "Wild Thing"/"Ask For More" (With Jennifer Lopez & Beyoncé Knowles) • 2006: "Why You...

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Fame is a fickle and fleeting companion and can ditch the famous at the slightest provocation. Celebrities, being human, make mistakes. But their mistakes get as much attention as their celebrity status and this can adversely affect the brands that they are endorsing. There are a number of...

The novelty of a celebrity endorsement gets diluted if he does too many advertisements. This may be termed as commoditization of celebrities, who are willing to endorse its logo emblazoned on his bat. But now Tendulkar endorses a Boost brand and the novelty of the Tendulkar-Sunfeast...

The celebrity may lose his or her popularity due to some lapse in professional performances. For example, when Tendulkar went through a prolonged lean patch recently, the inevitable question that cropped up in corporate circles-is he actually worth it.

More often talked about is the extreme usage of a celebrity called 'lazy advertising', that is inadequate content masked by usage of a celebrity15 . A good example is the use of Boris Becker by Siyaram and Steve Waugh by ANP Sanmar. Also as said earlier, associating with a star, in itself does...

Approval of a brand by a star fosters a sense of trust for that brand among the target audience. This is especially true in case of new product11. Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the advertisement and the brand more...

To understand how consumers associate celebrities to brands is well documented by a research study by Anderson (1976); Collins & Loftus (1975); Rumelhart, Hinton & McClelland (1986). In their study, associative learning principles were based on a conception of memory as a network consisting of...