building

Selecting a brand name involves a mix of business, legal and creative issues. The optimal brand creates a commercial impression in the marketplace, distinguishes you as the source of the product or service and does not infringe on another's rights. Generic marks are not protectable. Ask...

It is difficult to build a strong brand in today's environment. The brand builder can be inhibited by substantial pressures and barriers, both internal and external. There are 8 different factors that make it difficult to build brands: 1. Pressure to compete on price, 2. Proliferation of...

Indian Rayon an Aditya Birla group Company, was one of the first cement companies which felt the need to gain this immediate distinguishing factor and further long run equity by using CRM as a strategy. The company wanted to bring about a transformation in the way in which it interfaced with...

Understanding consumers for brand building The success of a brand is dictated by its acceptance by consumers and consumer acceptance is dependent on whether or not the brand understands the consumer needs and fulfils them consistently. Brand building is very important for retaining the...

Indian Perspective of Team Building Under Two Domains Working Relationship between Peers The relationship that exists between peers is a factor having great relevance to the climate and culture in an Organization. Basic mental dispositions based on emotions manifest themselves in behaviour...

Team Building: An Indian Perspective Introduction It is widely recognized in India and abroad that much wisdom lies in the ancient Indian psycho-philosophical approach even with regard to modem management concepts. Team building is one such concept for which we can draw relevant thoughts for...

Characteristics of Good Team Building  High level of interdependence among team members.  Team leader has good people skills and is committed to team approach.  Each team member is willing to contribute.  Team develops a relaxed climate for communication.  Team members...

Team Building or Building a Productive Team Team building is an effort in which a team studies its own process of working together and acts to create a climate that encourages and values the contributions of team members. Their energies are directed toward problem solving, task...

Five issues to be considered in team building 1. Interdependence This is the issue of how each member's outcomes are determined, at least in part, by the actions of the other members. The structure of the team task should be such that it requires cooperative interdependence. Functioning...

HISTORY OF TEAM BUILDING The emergence of the team idea can be traced back to the late 1920s and early 1930s with the now classic Hawthorne Studies. These involved a series of research activities designed to examine in-depth what happened to a group of workers under various conditions. After...

In times of increasing change organizations have to find ways of responding creatively. Creative responses require the organization’s members to co-operate with each other. It is rare that one person can produce the ideas required or carry them out. 'Team Building' activities increase the...

Brand Building: Since its inception, Cadbury in India has stayed ahead thanks to their constant marketing initiatives, that have at all points in time understood the needs of and opportunities in a changing nation but Nestle had stood firm in second position resulting from their...

Building and Managing Brand Equity In his 1989 paper, Managing Brand Equity, Peter H. Farquhar outlined the following three stages that are required in order to build a strong brand: 1. Introduction - introduce a quality product with the strategy of using the brand as a platform from which to...

BUILDING BLOCKS OF A LEARNING ORGANISATION: Awareness: Organisations must be aware that learning is necessary before they can develop into a Learning Organisation. This learning must take place at all levels; not just the Management level. Once the company has accepted the need for change, it...

Tip 1: Form teams to solve real work issues and improve real work processes The manager should provide the team with teamwork training beforehand on systematic methods of team work. The team should focus on accomplishing the project, not on how to work together as a team. Tip 2...

hey friends, here are some tips on TEAM BUILDING Tip 1: Form teams to solve real work issues and improve real work processes The manager should provide the team with teamwork training beforehand on systematic methods of team work. The team should focus on accomplishing the project...

The option of book-building shall be available to all body corporate which are otherwise eligible to make an issue of capital to the public. The issuer company shall have an option of either reserving the securities for firm allotment or issuing the securities through book-building process...

Company plans an IPO via book building Route Appointment of Lead Managers/merchant bankers as a book runners Preparation of a draft prospectus (containing all mandatory company disclosers other than price) Draft prospectus filed simultaneously with (SEBI) - Any modification to be...

These are notes for brand building In pointer format with all graphs and models in place.. I hope its useful

Building confidence is very much essential in ones life.If you are not confident it can cause a lot of discomfort and may even prove detrimental to your career and life. A confident person usually stands tall, is proud about himself and is happy in life. He can smile and has no doubts whatsoever...