branding strategy

The Monsanto Company (NYSE: MON) is a U.S.-based multinational agricultural biotechnology corporation. It is the world's leading producer of the herbicide glyphosate, marketed as "Roundup". Monsanto is also the leading producer of genetically engineered (GE) seed; it provides the technology in...

The Miller Brewing Company is an American beer brewing company owned by SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia, Chippewa Falls, Wisconsin, Eden, North Carolina, Fort Worth, Texas, Irwindale, California...

Midway Games, Inc. is an American video game publisher. Following a bankruptcy filing in 2009, it is no longer active and is in the process of liquidating all of its assets. Midway's titles included Mortal Kombat, Ms.Pac-Man, Spy Hunter, Tron, Rampage and NBA Jam. Midway also acquired the rights...

Microsoft Corporation (NASDAQ: MSFT, NYSE: MSFT) is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product...

Mercury Marine, founded in 1939, is a division of Brunswick of Lake Forest, Illinois, in the United States. Mercury provides engines for private, commercial and government sales. Mercury also has its own line of very successful racing engines tailored for power and speed. The company's primary...

Merck & Co., Inc. (NYSE: MRK), also known as Merck Sharp & Dohme or MSD outside the United States and Canada, is one of the largest pharmaceutical companies in the world. The headquarters of the company is located in Whitehouse Station, New Jersey, an unincorporated area in Readington Township...

Meijer (pronounced /ˈmaɪ.ər/) is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering the modern supercenter concept in 1962.[1] About half of the company's 194 locations are located in Michigan, with...

Medimix International is a global online-based market research company headquartered in Miami, Florida. The company was founded in 1989 in France, and moved its global headquarters to the United States in 2002. Medimix International is one of the pioneers in online marketing research for the...

Tabasco sauce is the brand name for a hot sauce produced by US-based McIlhenny Company of Avery Island, Louisiana.[1] Tabasco sauce is made from tabasco peppers (Capsicum frutescens var. tabasco), vinegar, and salt, and aged in white oak barrels for three years. It has a hot, spicy flavor...

McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in...

McCormick & Company (NYSE: MKC) makes and sells spices, herbs, and flavorings for the retail, commercial, and industrial markets. The company began in 1889 in Baltimore, Maryland, United States. One hundred years later, in 1989, McCormick moved from downtown Baltimore to the suburb of Hunt...

Maxtor Corporation, founded in 1982 and acquired by Seagate Technology in 2006, was an American manufacturer of computer hard disk drives, the third largest in the world immediately prior to acquisition. It now operates as a subsidiary of Seagate. Maxtor targeted both the server and desktop...

The Mauna Loa Macadamia Nut Corporation is the world's largest processor of macadamia nuts. The American company has been a subsidiary of The Hershey Company since 2004. The company takes its name from the volcano Mauna Loa. Their headquarters and main nut processing plant are near the mountain...

Mattel, Inc. (pronounced /məˈtɛl/; NASDAQ: MAT) is the world's largest toy company based on revenue.[2] The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game...

MasterCard Worldwide (NYSE: MA) is an American multinational corporation with its headquarters in the MasterCard International Global Headquarters in Purchase, New York. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks...

Martin Marietta Materials, Inc. is a producer of aggregates for the construction industry, including infrastructure, commercial, agricultural and residential. The Company also manufactures and markets magnesia-based chemical products used in industrial, agricultural, and environmental...

Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is a diversified media and merchandising company founded by Martha Stewart. It is organized into four business segments: Publishing, Internet, Broadcasting media platforms and Merchandising product lines.[2] MSLO's business holdings include...

Marsh & McLennan Companies, Inc. (MMC) is a US-based global professional services and insurance brokerage firm. In 2007, it had over 57,000 employees and annual revenues of $10.49 billion. During that time it was successfully charged with bid rigging which resulted in settlements of close to...

Mars, Incorporated is a worldwide manufacturer of confectionery, pet food and other food products with US$30 billion in annual sales in 2008, and is ranked as the 5th largest privately-held company in the United States by Forbes.[2] Headquartered in McLean, unincorporated Fairfax County...

Marriott Corporation was a hospitality company that operated from 1927–1993, founded originally by J. Willard Marriott and Frank Kimball as Hot Shoppes, Inc. In 1957, Marriott Corporation opened its first hotel in Arlington County, Virginia, United States as the Twin Bridges Motor Hotel...