branding strategy

ONEOK, Inc. (pronounced /ˈwʌnoʊk/ WUN-ohk[3]; NYSE: OKE) is a diversified Fortune 200 corporation based in Tulsa, Oklahoma. Founded in 1906 as Oklahoma Natural Gas Company, it is one of the largest natural gas distributors in the United States. It serves approximately 2 million customers through...

Omnicare (NYSE: OCR) is a Fortune 500 company based in Covington, Kentucky. Omnicare functions primarily as a provider of pharmaceuticals, related consulting and data management services. As of December 31, 2009 the company provided its pharmacy services to skilled nursing, assisted living, and...

Olan Mills, Inc. is a privately owned company founded in 1932 by Olan Mills Sr. and Mary Mills headquartered in Chattanooga, Tennessee that provides portrait photography and church directories through its two main corporate divisions: Olan Mills Portrait Studios and Olan Mills Church Division...

Office Depot (NYSE: ODP) is a supplier of office products and services. The company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, shipping...

OCZ Technology is a manufacturer of computer hardware based in San Jose, California, USA. Since entering the memory market in August 2000, OCZ has targeted its products primarily at the computer hardware enthusiast market, first producing performance DDR RAM, Video Cards, USB drives, and various...

Ocean Spray may refer to: Spray from the ocean Ocean Spray (cooperative), a group of fruit growers Ocean Spray (song), by the Manic Street Preachers Holodiscus discolor, a type of flowering shrub Ocean Spray Cranberries, Inc. is a marketing cooperative owned by almost 1,000 cranberry and...

Nvidia (NASDAQ: NVDA; /ɪnˈvɪdi.ə/ in-vid-ee-ə)[1] is an American global technology company which specializes in the development of graphics processing units and chipset technologies for workstations, personal computers, and mobile devices. Based in Santa Clara, California, the company has...

Novellus Systems Inc. develops, manufactures, sells, and services semiconductor equipment used in the fabrication of integrated circuits. It is a leading supplier of chemical vapor deposition (CVD), plasma-enhanced chemical vapor deposition (PECVD), physical vapor deposition (PVD)...

Novell, Inc. (pronounced /noʊˈvɛl/;) is a multinational software and services company. It is a wholly owned subsidiary of The Attachmate Group. It specializes in enterprise operating systems, such as SUSE Linux Enterprise and Novell NetWare; identity, security, and systems management solutions...

Northwest Airlines, Inc. (often abbreviated NWA), was a major United States[1] airline headquartered in Eagan, Minnesota, near Minneapolis-St. Paul International Airport. Northwest has merged into Delta Air Lines. Northwest had three major hubs in the United States: Detroit Metropolitan Wayne...

:Northrop Grumman Corporation (NYSE: NOC) is an American global aerospace and defense technology company formed by the 1994 purchase of Grumman by Northrop. The company was the fourth-largest defense contractor in the world as of 2010, and the largest builder of naval vessels. Northrop Grumman...

Nordstrom, Inc. (NYSE: JWN) is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home...

Nike, Inc. (pronounced /ˈnaɪkiː/; NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and...

News Corporation (NASDAQ: NWS, NASDAQ: NWSA, ASX: NWS, ASX: NWSLV), often abbreviated to News Corp., is the world's third-largest media conglomerate (behind The Walt Disney Company and Time Warner) as of 2008, and the world's third largest in entertainment as of 2009.[5][6][7][8] The company's...

New Balance Athletic Shoe, Inc. (NBAS), best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has nevertheless grown to be one of the largest...

NetApp, Inc. (NASDAQ: NTAP), formerly Network Appliance, Inc., is a proprietary computer storage and data management company headquartered in Sunnyvale, California. It is a member of the NASDAQ-100 and is also Fortune magazine's fifth best place to work. Network Appliance, Inc. (NetApp) is one...

NCR Corporation (NYSE: NCR) is an American technology company specializing in kiosk products for the retail, financial, travel, healthcare, food service, entertainment, gaming and public sector industries. Its main products are self-service kiosks, point-of-sale terminals, automated teller...

Nabisco (pronounced /nəˈbɪskoʊ/; originally known as National Biscuit Company) is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a 1,800,000-square-foot (167,000 m2)...

Motorola, Inc. (pronounced /moʊtɵˈroʊlə/) was an American-based, multinational,[6] telecommunications company based in Schaumburg, Illinois, which was split into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011 after having lost $4.3 billion from 2007...

Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over...