brand image

Political Advertising Political campaign is organized effort to secure nomination and election of candidates. A political ad means an announcement or message of any form which is broadcast in return of payment by a candidate in elections. It does not include letters to editors, news or features...

Political Advertising Political campaign is organized effort to secure nomination and election of candidates. A political ad means an announcement or message of any form which is broadcast in return of payment by a candidate in elections. It does not include letters to editors, news or features...

Advertising is often accused of creating and perpetuating stereotypes through its portrayal of women, ethnic minorities, elderly and other groups. The portrayal of women in advertising is an issue that has received a great deal of attention through the years. Women are often depicted as...

A child takes one of the biscuits and considers it as if it is a car, and takes the car (biscuit) through all possible places in the house. The biscuit passes through the dirty nooks and corners of the house like on the doormat, the toilet sink, etc. After his drive, the kid peacefully goes back...

Harping on the point that fair skin is appreciated and dusky skin not, such advertisements have created an extremely disappointing influence on adolescent girls. Many adolescent girls are unduly influenced by this standard of beauty and thus become dissatisfied with their own natural body...

LG colour TV advertisements showed a kid not going back home from school and standing outside a TV showroom just to watch TV because at home his mother doesn’t allow him to do the same. The mother is shown extremely tensed and scared with water in her eyes. The advertisement peddled on the...

Kwality Walls Kwality Walls came with a series of double meaning advertisements with lines like ‘what’s on your stick?’ and the ‘the big F’. It showed a group of girls ragging few guys, where in extremely rude and vulgar behavior was displayed by the protagonist, with an all the more vulgar...

Some years back, there was an advertisement for Thumps Up, which had a man standing at a cliff and performing ‘bungee jumping’ just to grab a bottle of Thumps Up from the crates lying in a truck below. A kid after watching this advertisement attempted a similar feat and jumped from the fifth...

This advertisement shows depressed school student wishing good bye to their principal. Out of their respect and love for their principal, they buy him a Raymond cut piece. It influences the kids to give teachers the respect they deserve and love them for the knowledge they bestow upon us.

It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever...

• Brand placement Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows. The use of a brand by actors and actresses or the mere association of the brand with a popular film/ television...

Topic : Pepsi Crystal - A Big Failure In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free...

POSITIONING PPT.......:cr-02902::cr-02902::cr-02902::cr-02902::cr-02902::cr-02902::cr-02902:

guys in this forum i would like to post each and every module of brand management and daily updates:SugarwareZ-172::SugarwareZ-224::SugarwareZ-224:guys these eleven modules are d latest one s and will surely covers each and every aspect these notes were made by our seniors hope u liked...

Project Report on PEPSI : this is the project study on pepsi which will help you a lot to know about pepsi and you can download it as well

here is a ppt on Consumer preferences of different brands of sports shoes.....

Hi Guys, I have a project to submit. The question put forward was, "Assume you have 10 million rupees and have to create marketing stratagies for lifting the brand image of the luxury watches like Citizen. What kind of strategies would you go ahead with?????" Please help!!!! Thanks.

Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem Department of Marketing, University of Groningen, Groningen, The Netherlands, and Erik Kostelijk HanzeConnect, Groningen, The Netherlands Keywords: Marketing strategy, Brand identity, Resources, Brand image, Competences...

Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem Department of Marketing, University of Groningen, Groningen, The Netherlands, and Erik Kostelijk HanzeConnect, Groningen, The Netherlands Keywords: Marketing strategy, Brand identity, Resources, Brand image, Competences...

hey mates my project topic is Radio Industry (FM Radio) Please give me related links for it.... its hard n fast thanks