brand image

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    Online hotel booking The effects of brand image, price, trust and value on purchase inten

    Description Leisure travelers increasingly prefer to book hotel online when considering the convenience and cost/ time saving. This research examines the direct and mediating effects of brand image, perceived price, trust, perceived value on consumers' booking intentions and compares the gender...
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    A recipe for success understanding regional perceptions of authenticity in themed

    Description The purpose of this study is to investigate how geography (distance from the host country, i.e. Mexico) mediates individuals’ perceptions of ‘‘authentic’’ ethnic-themed restaurants and to identify which information sources influence their beliefs International Journal of Culture...
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    Destination image and destination personality

    Description To examine the contentious relationship between brand image and brand personality in the context of tourism destinations International Journal of Culture, Tourism and Hospitality Research Destination image and destination personality Sameer Hosany Yuksel Ekinci Muzaffer Uysal...
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    A framework for tourist expectations

    Description As there is still only limited research about expectation formation in destination marketing, the aim of this paper is to enhance this body of knowledge by providing theoretical and empirical evidence about the role of different factors which generate tourist expectations. In...
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    City image and museums the case of Istanbul

    Description Cities, in order to differentiate themselves from their competitors, attempt to manage their image by following strategic place marketing approaches. The purpose of this paper is to identify the perception of Istanbul and to focus on the role of museums related to the formation of...
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    BRAND IMAGE ANALYSIS OF VIDEOCON

    Description BRAND IMAGE ANALYSIS OF VIDEOCON COMPETITION BRAND IMAGE ANALYSIS AND CUSTOMER RELATIONSHIP MANAGEMENT Presented by: Azahruddin Hashmi Introduction • Videocon was founded by Nandlal Madhavlal Dhoot in 1987. • It emerged as an industrial conglomerate with interests all over the...
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    How Repeat Customers Can Affect Brand Image in the Fashion Industry?

    Description Repeat Customers Can Affect Brand Image in the Fashion Industry A STUDY OF HOW REPEAT CUSTOMERS CAN AFFECT BRAND IMAGE IN THE FASHION INDUSTRY 25 Maj 2009 Authors: Ingrid Allard Lael Olsson Uppsala University Department of Business Studies Master Thesis 25 May, 2009 Supervisor...
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    Brand Study on Brand Image of ICICI Prudential Life Insurance Ltd

    Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin...
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    Marketing Reports on Brand Image

    Description One of the biggest intangible assets that company have is brand image. The brand image is the total set of expectations and intangible values which are created in customers mind by all company marketing communication efforts and other points of consumer contact with company or...
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    Study report on Brand Image

    Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers"[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's...
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    SWOT ANALYSIS ON Domino's Pizza

    SWOT ANALYSIS ON Domino's Pizza : Domino's Pizza, Inc. (NYSE: DPZ) is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States. Founded in 1960, Domino's is the second-largest pizza chain in the United States.Domino's currently has nearly 9,000 corporate...
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    positioniong

    positioningggggggggggggggggggggggggggggggg
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    mc donald

    marketing strategies 4 ps competitor's analysis
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    Advertising Agencies Associations of India Code of Standards Rules of Advertising Eth

    Rules of Conduct Vis-a-vis the Customer # Advertising should be so designed as to conform not only to the laws but also to the moral and aesthetic sentiments of the country in which it is published. # No advertisement likely to bring advertising into contempt or disrepute should be permitted...
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    Advertising Agencies Associations of India

    Advertising Agencies Associations of India The Advertising Agencies Association of India (AAAI) is the official, national organization of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation, by working...
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    The Advertising Standards Council of India

    The Advertising Standards Council of India Advertising Standards Council of India is a self regulatory voluntary organization of the advertising industry. The Role and Functioning of the ASCI and its Consumer Complaint Council (CCC) in dealing with Complaints received from Consumers and...
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    Self Regulation in Advertisings

    Self Regulation in Advertisings Don’ts 1. Individual media & media groups should preferably establish their own codes of ethics. 2. Do not possess, sell, let to hire or otherwise promote circulation of any harmful publication in any part of India. (Young person – Harmful Publication, Act 1955.)...
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    Deceptive and Unfair Trade Practices

    Advertising works best when it is aimed at “people who would most likely use the product”. Because of this many unethical attempts are done to place ads in placed they shouldn’t be. What is deceptive advertising? Deception exists when an advertisement is introduced into the perceptual...
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    Subliminal Advertising

    The Freudian psychoanalytical model assumes that buying motives are subconscious, in that a respect cannot elucidate them when asked an opinion of a brand or a cake mix that requires the addition of an egg. It subconsciously satisfies the need to contribute to the making process although she...
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    THE PREVENTION OF FOOD ADULTERATION ACT, 1954 INTRODUCTION

    Food is one of the basic necessities for sustenance of life. Pure, fresh and healthy diet is most essential for the health of the people. It is no wonder to say that community health is national wealth. Adulteration of food-stuffs was so rampant, widespread and persistent that nothing short of...
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