brand equity

Description when aggregated, the brand citizenship behavior of firms positively affects their corporate brand equity. In addition, brand citizenship behavior mediates the relationship between corporate branding and brand equity. Brand managers should consider adopting corporate branding...

Description This study seeks to examine the effect of two types of social influence, normative and informational, on travelers’ perceptions of a destination’s brand equity International Journal of Culture, Tourism and Hospitality Research Interpersonal influence and destination brand equity...

Description Brand Equity on Maggi Noodles, Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from...

Description Marketing specialists widely accept that brand loyalty, as core component of brand equity, can leverage several positive effects on brand commercial performance and on other dimensions of brand equity, loyalty being both an input and an output from this perspective. A COMPARATIVE...

Description This study essentially is about how a brand equity and media efficiency trying to establish for itself a new identity and image. It studied further as to what obstacles and shortcomings it faces as it tries to create for itself a more modern image. A PROJECT REPORT ON Advertising...

Description BRAND MANAGEMENT Brand Management Objectives In this module, you will learn to: Explain what is a Brand Explain the importance of Brands Describe the attributes of a strong brand Explain what is Brand Management Describe the Purpose of Brand Management Explain the Brand Equity...

Description Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name...

Description Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name A STUDY ON MARKET SURVEY ON THE BRAND EQUITY OF PONDICHERRY CO OPERATIVE SPINNING MILLS LTD., THIRUBUVANI, PUDUCHERRY SUMMER PROJECT REPORT Submitted by S.MAHESH...

Description Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name...

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ChexSystems is an eFunds check verification service and consumer credit reporting agency like Experian, Equifax and TransUnion. While most credit reporting agencies broker data about how a consumer handles credit relationships, ChexSystems provides data related to how a consumer has handled...

Chevron Corporation (NYSE: CVX Euronext: CHTEX) is an American multinational energy corporation. Headquartered in San Ramon, California, and active in more than 180 countries, it is engaged in every aspect of the oil, gas, and geothermal energy industries, including exploration and production...

Chem-Dry is a carpet cleaning franchise chain based in Logan, Utah. When is was founded in 1977 it was originally based in California.,Chem-Dry[1] began franchising in 1978 and now has over 4000 locations[2] worldwide, including in the United States, Canada, Japan, Australia, New Zealand...

C.H. Robinson Worldwide, Inc. (NASDAQ: CHRW) is a Fortune 500 third-party logistics provider which provides domestic and international freight transportation and logistics services. Account Login Remember me Email News Enter your email address: Request A QuoteContact one of our...

Cerner Corporation (NASDAQ: CERN) is an international health care information technology corporation that specializes in providing complete systems for hospitals and other medical organizations to manage and integrate all electronic medical records, computerized physician order entry (CPOE), and...

CDI Corporation supplies engineering, information technology and staffing services to customers in the United States, Canada and the United Kingdom. The company has four divisions, Anders, Engineering Services, Information Technology Services and Management Recruiters International. CDI...

Caterpillar Inc. (NYSE: CAT), also known as "CAT", designs, manufactures, markets and sells machinery and engines and sells financial products and insurance to customers via a worldwide dealer network.[2][3] Caterpillar is the world's largest manufacturer of construction and mining equipment...

Casco Bay Lines (also known as the Casco Bay Island Transit District, CBITD) is a publicly run transportation company that services the residents of the islands of Casco Bay. These islands include Peaks Island, Little Diamond Island, Great Diamond Island, Diamond Cove, Long Island, Chebeague...

Carnival Cruise Lines is a British-American owned cruise line, based in the Doral suburb of Miami, Florida in the United States. Originally an independent company founded in 1972 by Ted Arison, the company is now one of eleven cruise ship brands owned and operated by Carnival Corporation & PLC...

Carnival Corporation & plc (NYSE: CCL, LSE: CCL, and NYSE: CUK), is a British-American-Panamanian corporation, and the world's largest cruise ship operator. It is a dual listed company, with headquarters at Carnival Place in the Doral suburb of Miami, Florida, USA and at Carnival House in...