brand equity

Calpine Corporation (NYSE: CPN) is a Fortune 500 power company founded in 1984 in San Jose, California. Calpine's headquarters were permanently moved from San Jose to Houston, Texas in 2009. The company's stock was traded on the New York Stock Exchange under the symbol CPN until it was delisted...

CA Technologies (NASDAQ: CA), formerly CA, Inc. and Computer Associates, Inc., is a Fortune 500 company and one of the largest independent software corporations in the world.[2] Headquartered in Islandia, New York, CA Technologies manages and secures IT environments and helps organizations...

Bushmaster Firearms International, LLC is a manufacturer and distributor of guns which is based in Windham, Maine in the United States. Bushmaster's product line revolves around semi-automatic pistol and rifle variants of the AR-15 design. As of the latest 2003 BATF information on firearm...

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into...

The Brown-Forman Corporation is one of the largest American-owned companies in the spirits and wine business. Some well-known brands of the corporation include Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, Korbel champagne...

Brookdale Senior Living (NYSE: BKD) is a company that operates senior's residences, established in 1978. It is a New York Stock Exchange listed company. Brookdale is the largest owner and operator of senior living communities throughout the United States", operating over 570 senior or retirement...

Broadcom Corporation is a leading fabless semiconductor company in the wireless and broadband communication business. The company is headquartered in Irvine, California, USA. Broadcom was founded by a professor-student pair Henry Samueli and Henry T. Nicholas III from the University of...

Bristol-Myers Squibb (NYSE: BMY), often referred to as BMS, is a pharmaceutical company, headquartered in New York City. The company was formed in 1989, following the merger of its predecessors Bristol-Myers and the Squibb Corporation. Squibb was founded in 1858 by Edward Robinson Squibb in...

Brinker International, Inc. (NYSE: EAT), is the parent company of Chili's and Maggiano's Little Italy It was founded in 1975 as Chili's Bar and Grill, purchased by restaurateur Norman E. Brinker in 1983 and rechristened Brinker International in 1990; it now has more than 1,500 restaurants...

The Brink’s Company (NYSE: BCO) is a security and protection company headquartered in Richmond, Virginia, United States. Its core business is Brink’s, Incorporated; it spun off its Brink’s Home Security operations into a separate company (Broadview Security) in 2008. In 2005, the company...

Brightpoint, Inc. (NASDAQ: CELL) is a leading global communications technology firm that specializes in the distribution of wireless devices and in providing customized logistics services to the wireless industry. Brightpoint had a 2009 revenue of $3.2 billion. With 3,269 employees and 25,000...

Briggs & Stratton is the world's largest manufacturer of air-cooled gasoline engines for primarily outdoor power equipment. Current production averages 11 million engines per year. Engines are a critical component to consider when buying a push mower. That’s because ease of starting...

The Boston Scientific Corporation (NYSE: BSX) (abbreviated BSC), is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties, including interventional cardiology, peripheral interventions, neuromodulation...

Founded in 1979 by Advent veterans Andy Kotsatos and Frank Reed, Boston Acoustics is a manufacturer of home and mobile audio equipment operated out of Peabody, Massachusetts. Boston Acoustics entered the mobile audio category in 1983. It manufactures many of the woofer, midrange, and tweeter...

Bose Corporation (pronounced /ˈboʊz/) is a privately held organization, based in Framingham, Massachusetts, that specializes in audio equipment.[2] Founded in 1964 by Amar G. Bose, the company operates 5 plants, 151 retail stores (as of October 20, 2006) and an automotive subsidiary at Stow...

BorgWarner Inc. (NYSE: BWA) is a United States-based worldwide automotive industry components and parts supplier. It is primarily known for its powertrain products,[1] which include manual and automatic transmissions and transmission components, (e.g., electro-hydraulic control components...

Borders Group, Inc. (OTCBB: BGPIQ) is an international book and music retailer based in Ann Arbor, Michigan. The company employs approximately 19,500 throughout the U.S., primarily in its Borders and Waldenbooks stores. Online shopping is offered through borders.com. As of January 30, 2010, the...

The Boeing Company (pronounced /ˈboʊ.ɪŋ/ boh-ing) is an American multinational aerospace and defense corporation, founded in 1916 by William E. Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997. Boeing Corporate headquarters has been in...

Bob Evans Farms, Inc. (NASDAQ: BOBE) is a food service, processing, and retail company based in Columbus, Ohio. The company is named after its founder, Bob Evans (1918–2007).[3] It operates two family dining restaurant chains in the United States, Bob Evans Restaurants and Mimi's Cafe. Its food...

The BNSF Railway, formerly known as the Burlington Northern Santa Fe Railway, is a wholly owned subsidiary of Berkshire Hathaway Inc.,[2] and is headquartered in Fort Worth, Texas. BNSF is one of seven North American Class I transcontinental railroads and the second largest freight railroad...