brand awareness

  1. B

    Promotions: Saviour of the Brand

    <h2>Promotions: Saviour of the Brand</h2> Communicating the value and key information related to your product or service is a key aspect of promotions. It helps in building the awareness of the brand and increases its recognition. Promotions are all about gnawing loudly at every corner of the...
    • Business-education
    • Thread
    • aida model brand brand awareness build desire marketing persuade to buy promotions saviour
    • Replies: 0
    • Forum: General Talks
  2. ViJiT

    34 pages on Viral Marketing

    David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over $1 billion in products and services worldwide.
    • ViJiT
    • Thread
    • brand awareness brandable computer viruses david meerman scott goal of marketers identify individual interactive flash games marketing guru marketing objectives marketing strategy marketing techniques marketing types network effect networking potential pre-existing product sales social networks stealth marketing text messages video clips viral advertising viral marketing viral processes viral promotions word-of-mouth
    • Replies: 1
    • Forum: Research Project Reports
  3. rshb

    FACTORS AFFECTING INCREASING BRAND AWARENESS AMONG YOUTH CUSTOMERS”

    FACTORS AFFECTING INCREASING BRAND AWARENESS AMONG YOUTH CUSTOMERS”
  4. B

    brand

    Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue generating customer by identifying significant differences across...
    • bonddonraj
    • Thread
    • ambient brand attitude branding benefits branding brand awareness brand dilution brand extension brand identity brand management brand name brand parity brand promise brand variables branding branding approach brands company name derived brands global brand iconic brands individual branding local brand no-brand branding target segmentation types of brand visual identity
    • Replies: 3
    • Forum: Research Project Reports
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