amul

Before the cooperative movement began, middlemen who supplied milk to the consumers were exploiting the dairy industry in the Kaira District. It began as a response to this exploitation and put an end to it. It grew because it responded to the farmers financially as well as with services. It has...

The Amul revolution was started as awareness among the farmers. It grew and matured into a protest movement that was channeled towards economic prosperity Over five decades ago, the life of an average farmer in Kheda District was very much like that of his/her counterpart anywhere else in...

AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter...

Basically, "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless Amul, formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)...

Amul Dairy has organized over 10,000 village cooperatives, designed and implemented multiple interventions along the value chain. Together these cooperatives bring more than 10 million liters of milk to market daily, which makes them the leading player in the Indian milk industry. For many of...

SWOT analysis of Amul (GCMMF) Strengths 1. The company is having Indian origin thus creating feeling of oneness in the mind of the customers. 2. It manufactures only milk and milk products, which is purely vegetarian thus providing quality confidence in the minds of the customers. 3. It is...

PROMOTION Component from Marketing Mix - Amul It should adopt a proper mix of appropriate advertising tools. New advertising campaign should be developed to initiate the consumer learning process and retain the consumer attention. As discussed earlier it should pursue a distinct brand image...

PRODUCT Strategy Amul should concentrate on Pizzas more rather than thinking it as a means to increase the sales of it mozzarella cheese. It should give more emphasis on the taste and quality of pizzas and improve the same. It should introduce more variety of pizzas to cater to different...

RELAUNCH STRATEGY FOR AMUL PIZZAS Improvements are sold by the inch rather than by the yard. For most firms, re-launching failed products requires understanding the ways in which the failed product has met the value needs of different customers and the quality of execution. Re-launching a...

SUMMARY OF THE CAUSES FOR FAILURE OF AMUL PIZZA Amul was successfully able to launch the Pizza. Amul had an advantage with regard to Pricing. The problem it had was of winning the trust of the consumer over the quality and freshness of the Pizzas as they were frozen and were manufactured...

WHY AMUL ENTERED THE PIZZA MARKET? An unlikely entrant has stirred the pizza market in India. Indian company Amul, well known for its milk products, has introduced a pizza for 20 rupees (41 US cents), or one-third that charged by competitors. Amul is one of the largest food cooperatives in the...

hey friends here is some info about AMUL MILK PRODUCTS CHECK IT OUT... FEATURES Amul has built a rock-solid brand image in the minds of Indian consumers — according to Brand Equity’s annual survey of India’s Most Trusted Brands Amul, is the largest food brand in India and world's Largest...

amul for cooperatives any body would like to download can download it it will be help ful for ur project

hey guyz..i am attaching my PPT on Amul's Distribution Strategy.. I hope it might help some of you :)

project on Amul............................................... Strategies in marketing...........................................

hi guys hope u like it its a knd of case ctudy

Attachment shows Amul ads with different movies..

This is a presentation detailing Economies of Scope and Learning Curve. We have taken Amul as a case study.

hiii, its a small case study on amul

HERE R SOME PPTS TO KNW ABT THE DISTRIBUTION CHANNEL OF AMUL:SugarwareZ-104::SugarwareZ-104::SugarwareZ-104::SugarwareZ-231: