agency

ICF International ICFI +3.39% , a leading provider of consulting services and technology solutions to government and commercial clients, has been ranked as one of the top public relations firms in the nation in PR Week's closely watched 2011 Agency Rankings. ICF was recognized for the results of...

There is a PACRA document for the NIT Pakistan

The cummulative result of primary sources of data collection and secondary sources is obvious from the pages that follow. However, I have been able to generate sufficient information and moreover, in detail from all the sources employed in an endeavour to leave no stone unturned in justifying...

Following are the question papers for the exams conducted in April for the subject Agency Management

1. Agency Business management: Advertising Agencies aren't blindly investing in divisions to please advertisers and parent firms, or out of fear of being left out of the race. They are now a liberated lot, focusing on areas where there is a real gap in the market or where they have some...

One of the most important influences on how – and on how effectively the billions of dollars spent for advertising are spent is a specified service organization known as an advertising agency. The advertising agency performs a wide variety of different types of advertising and marketing services...

 Nature of the agency business  Sources of income-the “15% system and pro-rating”  Where the money goes  Client profitability  Finance planning

1) Pre-relationship stage - the period before the agency has been hired; the first-impression stage when all are on their best behavior, trying to get the business or get the best agency 2) Development stage- The honeymoon period immediately after the agency has been retained Rules are set and...

The function of an advertising agency is to see to it that its client’s advertising leads to greater profits in the long run than could be achieved without the ad agency. Most such agencies are large in size and offer their clients a full range of services in the area of marketing...

An advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in developing, preparing and executing their advertising and other promotional programmes. Types of advertising agencies: There are...

Agency model of TATA AIG works on a chain based hierarchy system of advisors. Insurance companies may have same agency models but the criteria of eligibility for employees getting into these models differ from company to company. The model is formed by considering two types of agents, those...

BILLING OF A PR AGENCY It is the bread and butter of an agency. PR agencies are doctors and lawyers, professional who diagnose a problem and dispense their skills and expertise on a time cost basis. They charge by the hour or motnthly retainer ship and sall projects or events are then billed...

ORGANIZATIONAL STRUCTURE OF A PR AGENCY On the basis of size PR agencies can be classified into:  Big Agencies  Medium sized Agencies  Small Agencies In big agencies the scope for growth is large, whereas in small agencies responsibility may be very high but there is little scope for...

Marketing Challenge: To resuscitate the plunging fortunes of Shopper's Stop during the festive season in the light of a gloomy economy and a very competitive retail scenario in year 2001. The idea: 'Buy and fly to the 7 wonders'. Spend a specified amount and you could win a trip to the 7...

Advertising agency An advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in developing, preparing and executing their advertising and other promotional programmes. Its acts as a consultant to...

MIGA Our Mission The Multilateral Investment Guarantee Agency (MIGA) was created in 1988 as a member of the World Bank Group to promote foreign direct investment into emerging economies to improve people's lives and reduce poverty. MIGA fulfills this mandate and contributes to development...

Functions of MIGA MIGA is a member of the World Bank Group and membership is open to all World Bank members. The MIGA was created in 1988 to promote foreign direct investment into emerging economies to improve people’s lives and reduce poverty. MIGA fulfills this mandate and contributes to...

IMPORTANCE OF MIGA - Investors investing in developing countries needed some sort of insurance cover for their monies, hence the need for MIG. - For augmenting the capacity of other public or private insurers of political risks through co-insurance or re-insurance. - For insuring...

Media Relation Press Conference: When a PR company has an important announcement to make, they organize interactive sessions between company spokespersons and the press. Press Release: A PR company prepare accurate and to-the-point press releases that showcase your organization in the best...

INDIA RELATIONS : India Relations was founded in year 1996 by Mr. Rajiv & Mr. Shyam in Bangalore . Currently they have offices in Mumbai & Delhi. The focus since has always been to provide customers with Quality & measurable Public Relation services. Vision: To be a...