Times New Roman
What makes a Good Account Planner?
Bern Bach Lessons:
Simplicity
Honesty
Style
Intelligence
Humor
Respect
Consumer Involvement
1. Having a passion for advertising and sensitivity to the creative process.
2. Having an intuitive curiosity about consumers...
ROLE OF ACCOUNT PLANNING
The obligation of Planning is to UNCOVER HOW to develop a long-lasting, bonding relationship with the customer.
Having a planner on an account leads to more integration within the agency and better teamwork in trying to combine the needs of the clients, the demands...
Definition of account planning by Bill Bern Bach: “at the heart of a creative philosophy is the belief that nothing is so powerful as an insight into human nature,
what compulsions drive a man,
what instincts dominate his action,
Even though his language so often camouflages what really...
1. Role of Account Planning
2. Account Planning system
3. What makes a Account executive
Account Planning heavily focused on consumer insight in advertising strategy development. Understanding consumer through qualitative research and consumer relationship development. It is the development of...
• Maruti scores over Telco in sales turnover. This is an immediate difference in the case from Daewoo. This is simply because of the reason that Maruti unlike Daewoo is a far better entrenched player and hence exposes Telco.
• Maruti scores over Telco in the total income category as well which...
RFC Account:
By opening a Resident Foreign Currency Account (RFC Account) customers can maintain funds as Term deposits in various foreign currencies even after they have returned to India. Both the principal and the interest can be remitted outside India. The tenures range from...
FCNR Account
A Foreign Currency Non Resident Account (FCNR Account) allows customers to maintain funds as Term Deposits in various foreign currencies, thereby guarding customers against fluctuating exchange rates. Under this account both the principal amount and the interest can be sent back...
NRO Account
The Non-Resident Ordinary Account (NRO Account) allows customers to hold the money they have earned in India such as rent, dividends, pensions etc. They can open the account and can fund it in any permissible currency and is later converted into Indian Rupees. NRO account offers...
Made2order current account, unlike the normal current account which is based on the quarterly balance, allows the customer to have customized current account based on the business requirement.
The made2order current account is totally flexible and can be adapted to changing business...
Roaming Current Account
Only Roaming Current Account from ICICI Bank travels the distance with customers business. With advanced technological features such as MCC and LCC, banking needs are well taken care of, customers can access their accounts at over 500 networked branches across the...
Escrow Account:
An Escrow Account refers to assets or revenue streams held in safe custody as safety against a contingent situation of non-fulfillment of a contract. In simpler words we may say that an escrow a/c is a third party arrangement to ensure performance of certain obligations between...
The features of the account have been specially designed keeping in mind a woman's financial requirements. These include
A) Recurring Deposits
B) Financial planning of children
C) Family Shield Insurance
In addition to these, all features of the existing bank account are available with...
Young Stars is a banking service for children, aged 1day -18 years, brought to you by ICICI Bank to help the parents meet the present and future aspirations that they hold for their child. It offers various savings and investment options to the parent along with teaching the child to manage...
The Special Savings Account has been designed keeping in mind the specific needs of organizations such as Trusts, Associations, Societies, Councils, Clubs etc. It provides organizations solutions with added value and is ideal for tax exempted entities.
The Special Savings Account has the...
The Normal savings Account that ICICI offers has the following salient features
1. Anywhere Banking: Opening an account with ICICI is not exclusive to the branch the customer has walked into, customer enjoy the power of banking at any of the branches throughout India. Customers have the power...
SAVINGS ACCOUNT
ICICI Bank offers customers a power packed Savings Account with a host of convenient features and banking channels to transact through. So now customers can bank at their convenience, without the stress of waiting in queues. ICICI Bank provides its customers with various types...
DETAILS OF BANK ACCOUNT IN DIVIDENT WARRANT :
In order to prevent fraudulent encashment of dividend warrants, shareholders are requested to furnish their Bank Account number (current/savings), the names of the Bank and Branch, where they would like to deposit the dividend warrants for...
Sub-domain or Non-virtual Account
What 99% of you don’t need or want is the 4 or 5 MB of web space that you can get for a small monthly fee or even free from an ISP when you sign up for a regular Internet dial-up account.
This type of service is referred to as a “sub-domain” or “non-virtual...
OFFICIAL RESERVES ACCOUNT
Official reserve account forms a special feature of the capital account. This account records the changes in the part of the reserves of other countries that is held in the country concerned.
These reserves are held in three forms: in foreign currency, usually but...
CAPITAL ACCOUNT CONVERTIBILITY (CAC)
While there is no formal definition of Capital Account Convertibility, the committee under the chairmanship of S.S. Tarapore has recommended a pragmatic working definition of CAC.
Accordingly CAC refers to the freedom to convert local financial assets...