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Description The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment Traditional 4Ps extended to encompass growth of service industry...

Description Henry Ford incorporated Ford Motor Company in 1903 at Dearborn, Michigan, USA andis known to have adapted practices that were not popular in those days. The Car Maker is known for their famous “Model T” and the unique innovation of interchangeable parts in moving assembly lines that...

Description In this whitepaper, we compare private cloud solutions from Microsoft and VMware. We do this by defining private cloud using industry standard concepts, explain the Microsoft products needed to create a Microsoft private cloud solution and then define the technology benefits a...

Description This case is intended as a teaching tool. It presents essential aspects of the Microsoft case, but is not exhaustive. It rather pays special attention to aspects of the case that are best to illustrate key concepts to students. For a more comprehensive study of all aspects of the...

Description Over the last few years, India has shown strong economic growth. In Fiscal 2010 the growth rate for India's gross domestic product ("GDP") is estimated to have been 7.44%, and in Fiscal 2009 and 2008, GDP growth is estimated to have been 6.72% and 9.22%, respectively, according to...

Description • Get access to the industry’s most trusted editorial tools in film, TV, and broadcast: - Experience the most open and tightly integrated media platform - Accelerate workflows with tools created by professionals, for professionals - Complete projects faster with real-time remote...

Description The marketing plan analyses the Switchgear industry in INDIA and identifies key growth Opportunities for L&T. The analyses are done in the following way:  Macro environment factors directly affecting the company short run and long run.  Micro environment factors analyzing...

Description The Integrated Multi-channel Retailing (IMCR) Model, we presented as a sustainable retail business model of the future at Massmerize 2012, has been well received by a number of retailers who agree with the merits of the business case. Over the last year, several companies approached...

Description In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers...

Description Most of the people define marketing as selling or advertising. It is true that these are parts of the marketing. But marketing is much more than advertising and selling. In fact marketing comprises of a number of activities which are interlinked and the decision in one area affects...

Description Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If a company has to take an action that is offstrategy, it may indicate a temporary...

Description Whirlpool's Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors, even a wellknown and established player is capable of making all the...

Description Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers...

Description The objectives of this research is to find out the innovative price models adopted by CMSPs and its impact on their bottom line. The ‘incoming free for life time’ 3 pricing model for prepaid mobile services, which was one of the driving forces behind the explosive growth of mobile...

Description To design and produce winning products and harness overall business efficiencies, manufacturing firms seek the right specifications and streamlined production processes. Enterprises also look for the right pricing strategies by introducing cost efficiencies, derived from controlling...

Description Increase in market share in CASA - 18% growth yoy, CASA deposits continued to be ~40% of total deposits • Improved ranking in SB with 26% growth yoy ranked 9 th as on 31 March 2012 • Significant improvement in funding mix; Retail TDs grew 43% yoy and account for 37% of total TDs...

Description The need for quick and reliable travel services has never been greater than in today's fast-paced and globally- connected world. The swift response this has demanded has brought to surface the inadequacies of conventional travel agencies. Faced with a plethora of choices, made...

Description In 1997 the shampoo market went through important changes that transformed the competitive panorama. Elsève –sold in some countries as Elvive, Elvital or Vive– was one of L’Oréal Paris’s leading brands on certain markets, but the company had never attempted to become the European...

Description L’Oréal was founded in 1907 by chemist Eugène Schueller when he invented the first non-damaging synthetic hair dye. Since its beginnings L’Oréal’s policy has been one of constant innovation, research and hard work in a field which would eventually come to be known as marketing. The...

Description The Scheme will primarily be a diversifi ed equity fund which will seek to invest in undervalued companies for long term investment with key theme focus being "Special Situations"-these are situations that are out-of-the-ordinary and which therefore present interesting stock picking...