Growing Your Small Business In 2014

2013 was an eventful year for small businesses. This year saw the proliferation of mobile devices in ways never imagined before. Besides, there has been a lot of chatter among the policy makers for policies and laws that would make running a small business an attractive proposition. Given these circumstances, 2014 is expected to be a lot more significant and eventful if you are a business owner. Here are some of the areas that you must focus on in order to ensure that you are among the pioneers in the adoption of technology and processes that will define small business in future.

Cloud Computing:

The world is moving away from expensive in-premise technology systems to cloud computing. To explain this in simple words, cloud computing is the technology that enables a third party service provider to take over the technology systems of your workplace and providing you with an internet-based login access for you to remotely access business data from the provider’s computer servers. Unlike traditional setups, cloud based services do not require any expensive machinery. Instead, you can subscribe to cheap monthly plans that will let you access the same technology systems through an internet connection. An example of such a system is a cloud based accounting software that can be accessed over the internet just like your email.

Paperless Office:

In the current mainstream business setup, the turnaround time among your business partners is in the order of a few days. This is because contracts take a few days to be signed and circulated among the various partners. In 2014, there will be a bigger push towards a paperless office culture. Here, paper contracts will be replaced by the digital alternatives where signatures will be replaced by electronic signatures. Silanis, a leading provider of electronic signature services has recently reported a 90% adoption of electronic signature among companies like Wells Fargo, US Bank, Cisco and ADP. Given the low cost of adoption, 2014 could see small businesses moving towards a paperless office.

Gamification Of Customer Engagement:

Gamification is the process of incentivizing customers with reward points, loyalty cards, etc, either physically or virtually to increase their engagement with your business. This process has long existed in large retailers in the form of membership points and rewards. However, with the launch of services like BadgeVille, such features are now within reach for small businesses. This year, more and more small businesses are likely to take up gamification to increase their customer retention. You should too.

Outsourcing:

More and more businesses are today realizing the futility of holding all their non-core business tasks in-house. Thanks to the rise in the number of SaaS based businesses, it is now extremely easy to migrate all the technological infrastructure outside. Also, services such as Elance and Freelancer make it simple to find remote skilled resources who you can outsource your businesses’ non-core activities too. This ensures that you can retain your focus on the core activities while reducing your business expenditure through smart outsourcing.

What other activities do you think small businesses would adopt in 2014? Tell us in the comments.
 
2013 was an eventful year for small businesses. This year saw the proliferation of mobile devices in ways never imagined before. Besides, there has been a lot of chatter among the policy makers for policies and laws that would make running a small business an attractive proposition. Given these circumstances, 2014 is expected to be a lot more significant and eventful if you are a business owner. Here are some of the areas that you must focus on in order to ensure that you are among the pioneers in the adoption of technology and processes that will define small business in future.

Cloud Computing:

The world is moving away from expensive in-premise technology systems to cloud computing. To explain this in simple words, cloud computing is the technology that enables a third party service provider to take over the technology systems of your workplace and providing you with an internet-based login access for you to remotely access business data from the provider’s computer servers. Unlike traditional setups, cloud based services do not require any expensive machinery. Instead, you can subscribe to cheap monthly plans that will let you access the same technology systems through an internet connection. An example of such a system is a cloud based accounting software that can be accessed over the internet just like your email.

Paperless Office:

In the current mainstream business setup, the turnaround time among your business partners is in the order of a few days. This is because contracts take a few days to be signed and circulated among the various partners. In 2014, there will be a bigger push towards a paperless office culture. Here, paper contracts will be replaced by the digital alternatives where signatures will be replaced by electronic signatures. Silanis, a leading provider of electronic signature services has recently reported a 90% adoption of electronic signature among companies like Wells Fargo, US Bank, Cisco and ADP. Given the low cost of adoption, 2014 could see small businesses moving towards a paperless office.

Gamification Of Customer Engagement:

Gamification is the process of incentivizing customers with reward points, loyalty cards, etc, either physically or virtually to increase their engagement with your business. This process has long existed in large retailers in the form of membership points and rewards. However, with the launch of services like BadgeVille, such features are now within reach for small businesses. This year, more and more small businesses are likely to take up gamification to increase their customer retention. You should too.

Outsourcing:

More and more businesses are today realizing the futility of holding all their non-core business tasks in-house. Thanks to the rise in the number of SaaS based businesses, it is now extremely easy to migrate all the technological infrastructure outside. Also, services such as Elance and Freelancer make it simple to find remote skilled resources who you can outsource your businesses’ non-core activities too. This ensures that you can retain your focus on the core activities while reducing your business expenditure through smart outsourcing.

What other activities do you think small businesses would adopt in 2014? Tell us in the comments.
This article, published on January 16, 2014, outlines key technological and operational trends that small businesses were expected to adopt in 2014 to remain competitive and define the future of small business. It acknowledges the significant impact of mobile device proliferation and policy discussions surrounding small business viability in 2013.




Key Trends for Small Business Success in 2014​



The article, written at the beginning of 2014, anticipates a significant year for small businesses, driven by the increasing ubiquity of mobile devices and evolving policy landscapes. It identifies four crucial areas for small business owners to focus on to be pioneers in adopting future-defining technologies and processes.

  1. Cloud Computing:
    • Shift from On-Premise: The world was moving away from expensive in-premise technology systems to cloud computing.
    • Simplified Explanation: Cloud computing allows third-party service providers to manage a business's technology systems, offering internet-based login access to remotely access business data from their servers.
    • Cost-Effectiveness: Unlike traditional setups requiring expensive machinery, cloud services operate on affordable monthly subscription plans, making advanced technology accessible via an internet connection. A cloud-based accounting software accessible like email is given as an example.
  2. Paperless Office:
    • Reducing Turnaround Time: Traditional paper contracts caused delays in business interactions.
    • Digital Alternatives: 2014 was expected to see a greater push towards replacing paper contracts with digital alternatives and electronic signatures.
    • High Adoption by Large Corporations: The article cites Silanis, a provider of electronic signature services, reporting a 90% adoption rate among major companies like Wells Fargo, US Bank, Cisco, and ADP, suggesting that the low cost of adoption would encourage small businesses to follow suit.
  3. Gamification of Customer Engagement:
    • Incentivizing Customers: Gamification involves using game-like elements (e.g., reward points, loyalty cards, badges) to increase customer engagement.
    • Accessibility for Small Businesses: While large retailers traditionally used loyalty programs, services like BadgeVille were making these features accessible and affordable for small businesses.
    • Increased Customer Retention: The article predicted that more small businesses would adopt gamification to boost customer retention.
  4. Outsourcing:
    • Focus on Core Activities: Businesses were increasingly recognizing the inefficiency of keeping all non-core tasks in-house.
    • Rise of SaaS & Freelance Platforms: The growth of Software-as-a-Service (SaaS) businesses made it easy to migrate technological infrastructure externally. Platforms like Elance and Freelancer facilitated finding remote skilled resources for non-core activities.
    • Benefits: Outsourcing allows businesses to maintain focus on their core competencies while reducing expenditure, leading to smarter operations.
The article concludes by inviting readers to share other activities they believed small businesses would adopt in 2014, underscoring the dynamic and evolving nature of the small business landscape at the time.
 
This article provides a grounded, insightful perspective on how small businesses can increase productivity without a massive budget. It emphasizes that productivity isn’t just about control—it’s about creating the right environment, using the right tools, and focusing on the right work.​
“Productivity isn’t about more hours—it’s about smarter tools, fewer distractions, and a workplace that empowers people to do their best work.”​
This balanced approach—blending technology, transparency, and trust—can help small business owners build a workplace culture that values efficiency without stifling employee well-being.​
 
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