Marketing Mix of Compaq Computer Corporation

[abhishreshthaa]

<h2>Marketing Mix of Compaq Computer Corporation</h2>

Compaq Computer Corporation is an American personal computer company founded in 1982. Once the largest supplier of personal computing systems in the world, Compaq existed as an independent corporation until 2002, when it was acquired for $25 billion by Hewlett-Packard.

The company was formed by Rod Canion, Jim Harris and Bill Murto — former Texas Instruments senior managers. The name "COMPAQ" was derived from "Compatibility and Quality",[4] as at its formation Compaq produced some of the first IBM PC compatible computers.[5][6]

Prior to its takeover the company was headquartered in northwest unincorporated Harris County, Texas, United States.

* Product Defining the characteristics of your product or service to meet the customers' needs.

* Price: Deciding on a pricing strategy. Even if you decide not to charge for a service, it is useful to realise that this is still a pricing strategy. Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element.

* Promotion This includes advertising, personal selling (eg attending exhibitions), sales promotions (eg special offers), and atmospherics (creating the right impression through the working environment). Public Relations is included within Promotion by many marketing people (though PR people tend to see it as a separate discipline).

* Place or distribution. Looking at location (eg of a library) and where a service is delivered (eg are search results delivered to the user's desktop, office, pigeonhole - or do they have to collect them).

There are two ways to impress bluffers.
You can extend the number of P's - the two which are usually seen as useful additions for services (including information services) are:

* People Good information services are not likely to be delivered by people who are unskilled or demotivated;

* Process The way in which the user gets hold of the service (eg the way in which a document or a search can be ordered).

 

[jitendra05]

<h2>Marketing Mix of Compaq Computer Corporation</h2>

Compaq Computer Corporation is an American personal computer company founded in 1982. Once the largest supplier of personal computing systems in the world, Compaq existed as an independent corporation until 2002, when it was acquired for $25 billion by Hewlett-Packard.

The company was formed by Rod Canion, Jim Harris and Bill Murto — former Texas Instruments senior managers. The name "COMPAQ" was derived from "Compatibility and Quality",[4] as at its formation Compaq produced some of the first IBM PC compatible computers.[5][6]

Prior to its takeover the company was headquartered in northwest unincorporated Harris County, Texas, United States.

* Product Defining the characteristics of your product or service to meet the customers' needs.

* Price: Deciding on a pricing strategy. Even if you decide not to charge for a service, it is useful to realise that this is still a pricing strategy. Identifying the total cost to the user (which is likely to be higher than the charge you make) is a part of the price element.

* Promotion This includes advertising, personal selling (eg attending exhibitions), sales promotions (eg special offers), and atmospherics (creating the right impression through the working environment). Public Relations is included within Promotion by many marketing people (though PR people tend to see it as a separate discipline).

* Place or distribution. Looking at location (eg of a library) and where a service is delivered (eg are search results delivered to the user's desktop, office, pigeonhole - or do they have to collect them).

There are two ways to impress bluffers.
You can extend the number of P's - the two which are usually seen as useful additions for services (including information services) are:

* People Good information services are not likely to be delivered by people who are unskilled or demotivated;

* Process The way in which the user gets hold of the service (eg the way in which a document or a search can be ordered).

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