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Abhijeet S
McDonnell Douglas was a major American aerospace manufacturer and defense contractor, producing a number of famous commercial and military aircraft. It formed from a merger of McDonnell Aircraft and Douglas Aircraft in 1967. McDonnell Douglas was based at St. Louis's Lambert International Airport, in Berkeley, Missouri,[2][3][4][5][6] near the city of St. Louis. The McDonnell Douglas Technical Services Company (MDTSC), a subsidiary of McDonnell Douglas, was headquartered in unincorporated St. Louis County, Missouri, United States.[7] McDonnell Douglas later merged with its rival, Boeing, in 1997.
The company was formed from the firms of James Smith McDonnell and Donald Wills Douglas in 1967. Both men were of Scottish ancestry, graduates of MIT and had worked for the aircraft manufacturer Glenn L. Martin Company.[8] Douglas had been chief engineer at Martin before leaving to establish Davis-Douglas Company in early 1920 in Los Angeles. He bought out his backer and renamed the firm the Douglas Aircraft Company in 1921.[9]
McDonnell founded J.S. McDonnell & Associates in Milwaukee, Wisconsin in 1926. His idea was to produce a personal aircraft for family use. The economic depression from 1929 ruined his ideas and the company collapsed. He worked at three companies with the final being Glenn Martin Company in 1933. He left Martin in 1938 to try again with his own firm, McDonnell Aircraft Corporation, this time based at Lambert Field, outside St. Louis, Missouri.[10] World War II was a major earner for Douglas. The company produced almost 30,000 aircraft from 1942 to 1945 and the workforce swelled to 160,000. Both companies suffered at the end of hostilities, facing an end of government orders and a surplus of aircraft.
Douglas DC-8
After the war Douglas continued to develop new aircraft, including the DC-6 in 1946 and the DC-7 in 1953.[11][12] The company moved into jet propulsion, producing their first for the military - the conventional F3D Skyknight in 1948 and then the more 'jet age' F4D Skyray in 1951.[13] In 1955, Douglas introduced the first attack jet of the United States Navy with the A4D Skyhawk.[14] Designed to operate from the decks of the World War II Essex class aircraft carriers, the Skyhawk was small, reliable, and tough. Variants of it continued in use in the Navy for almost 50 years,[15] finally serving in large numbers in a two-seat version as a jet trainer.[
Product
The product is the physical product or service offered to the consumer. In the
case of physical products, it also refers to any services or conveniences that are
part of the offering.
Product decisions include aspects such as function, appearance, packaging,
service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing
response of competitors. Pricing includes not only the list price, but also
discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution
that serve as the means for getting the product to the target customers. The
distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection,
logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential
consumers. Since these costs can be large in proportion to the product price, a
break-even analysis should be performed when making promotion decisions. It is
useful to know the value of a customer in order to determine whether additional
customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc
The company was formed from the firms of James Smith McDonnell and Donald Wills Douglas in 1967. Both men were of Scottish ancestry, graduates of MIT and had worked for the aircraft manufacturer Glenn L. Martin Company.[8] Douglas had been chief engineer at Martin before leaving to establish Davis-Douglas Company in early 1920 in Los Angeles. He bought out his backer and renamed the firm the Douglas Aircraft Company in 1921.[9]
McDonnell founded J.S. McDonnell & Associates in Milwaukee, Wisconsin in 1926. His idea was to produce a personal aircraft for family use. The economic depression from 1929 ruined his ideas and the company collapsed. He worked at three companies with the final being Glenn Martin Company in 1933. He left Martin in 1938 to try again with his own firm, McDonnell Aircraft Corporation, this time based at Lambert Field, outside St. Louis, Missouri.[10] World War II was a major earner for Douglas. The company produced almost 30,000 aircraft from 1942 to 1945 and the workforce swelled to 160,000. Both companies suffered at the end of hostilities, facing an end of government orders and a surplus of aircraft.
Douglas DC-8
After the war Douglas continued to develop new aircraft, including the DC-6 in 1946 and the DC-7 in 1953.[11][12] The company moved into jet propulsion, producing their first for the military - the conventional F3D Skyknight in 1948 and then the more 'jet age' F4D Skyray in 1951.[13] In 1955, Douglas introduced the first attack jet of the United States Navy with the A4D Skyhawk.[14] Designed to operate from the decks of the World War II Essex class aircraft carriers, the Skyhawk was small, reliable, and tough. Variants of it continued in use in the Navy for almost 50 years,[15] finally serving in large numbers in a two-seat version as a jet trainer.[
Product
The product is the physical product or service offered to the consumer. In the
case of physical products, it also refers to any services or conveniences that are
part of the offering.
Product decisions include aspects such as function, appearance, packaging,
service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing
response of competitors. Pricing includes not only the list price, but also
discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution
that serve as the means for getting the product to the target customers. The
distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection,
logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential
consumers. Since these costs can be large in proportion to the product price, a
break-even analysis should be performed when making promotion decisions. It is
useful to know the value of a customer in order to determine whether additional
customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc