abhishreshthaa
Abhijeet S
PERSONAL FACTORS
A buyer1s decision is also influenced by personal characteristics, notably the life cycle stage, occupation, economic, circumstances, lifestyle and personality and self-concept.
The lifecycle of a person begins with die child birth, shift to dependent infancy, adolescence, teenage, adult, middle aged, old then ends with death. Under each stage people's buying behavior is different.
Person's behavior depends up on his occupation. His need satisfaction depends on his occupation, which provides him the means.
Personality is defined as the person's distinguishing psychological characteristics that lead to relatively consistent and enduring responses to his or her environment. Personality is described in terms of such trades as self-confidence, dominance, autonomy, difference, sociability, defensiveness and adaptability.
A buyer1s decision is also influenced by personal characteristics, notably the life cycle stage, occupation, economic, circumstances, lifestyle and personality and self-concept.
The lifecycle of a person begins with die child birth, shift to dependent infancy, adolescence, teenage, adult, middle aged, old then ends with death. Under each stage people's buying behavior is different.
Person's behavior depends up on his occupation. His need satisfaction depends on his occupation, which provides him the means.
Personality is defined as the person's distinguishing psychological characteristics that lead to relatively consistent and enduring responses to his or her environment. Personality is described in terms of such trades as self-confidence, dominance, autonomy, difference, sociability, defensiveness and adaptability.