SOCIAL FACTORS

[abhishreshthaa]

SOCIAL FACTORS

References group

Consumers accept information provided by their peer groups on the quality, performance, style, etc. These groups influence the person's attitude, expose them to new behaviors and' life style, and create a pressure on the individual.

Family
Most consumers belong to a family group. The family can exert considerable influence in the shaping the patterns of consumption and indicating the decision making roles.


Roles and Status
Roles are activities of the person in a group. Each role carries a status. People will choose the products that will communicate their status to the society.

 

[jitendra05]

SOCIAL FACTORS

References group

Consumers accept information provided by their peer groups on the quality, performance, style, etc. These groups influence the person's attitude, expose them to new behaviors and' life style, and create a pressure on the individual.

Family
Most consumers belong to a family group. The family can exert considerable influence in the shaping the patterns of consumption and indicating the decision making roles.


Roles and Status
Roles are activities of the person in a group. Each role carries a status. People will choose the products that will communicate their status to the society.

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