Strategy

[abhishreshthaa]

Increasing the consumer base by focusing on the twin proposition of affordability and availability is being followed to drive future growth. Small affordable priced packs have been launched, which have helped improve penetration.


Also advertising for chocolates is aimed at changing consumer perception and eating habits by creating new reasons for consumption.

 

[jitendra05]

Increasing the consumer base by focusing on the twin proposition of affordability and availability is being followed to drive future growth. Small affordable priced packs have been launched, which have helped improve penetration.


Also advertising for chocolates is aimed at changing consumer perception and eating habits by creating new reasons for consumption.

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