Channels
Some direct marketers also use media such as door hangers, package
inserts, magazines, newspapers, radio, television, email, internet banner
ads, pay-per-click ads, billboards, transit ads. And according to Ad Age, "In
2005, U.S. agencies generated more revenue from marketing services
(which include direct marketing) than from traditional advertising and
media."
Some direct marketers also use media such as door hangers, package
inserts, magazines, newspapers, radio, television, email, internet banner
ads, pay-per-click ads, billboards, transit ads. And according to Ad Age, "In
2005, U.S. agencies generated more revenue from marketing services
(which include direct marketing) than from traditional advertising and
media."