abhishreshthaa
Abhijeet S
For setting up the assembly unit the group asked for some fiscal benefits from the State Government. The proposal was accepted by the principle by the department and the company and the departments are working hand in hand for its implementation.
From then, TTK Prestige has set up a four member sales team to take the rural initiative forward. Dealers would be women as individuals or SHGs themselves. A woman or a SHG can become a dealer by paying around Rs 5,000 for a lot of six pressure cookers. The company also provides one free demo cooker to the dealer.
The company coordinates with the department and organizes a series of meetings involving SHG members in the districts to enlist dealers.
Once a woman becomes a dealer the rural promoter of the company works with her in making calls to prospective customers. When the dealer is able to get a gathering of prospects, the rural promoter does a demo. The AP government has been releasing gas connections under the ‘Deepam’ scheme to the people in rural areas whereby the government pays the deposit to the oil company and the beneficiary has to pay for the cylinder, gas stove and regulator.
The beneficiaries are the members of the SHGs based on seniority. The TTK group is selling its gas stoves to the SHGs, who, in turn, sell to the beneficiaries making a profit. Around 16 lakh gas connections are to be released this year and the company intends to make a dent in this segment.
From then, TTK Prestige has set up a four member sales team to take the rural initiative forward. Dealers would be women as individuals or SHGs themselves. A woman or a SHG can become a dealer by paying around Rs 5,000 for a lot of six pressure cookers. The company also provides one free demo cooker to the dealer.
The company coordinates with the department and organizes a series of meetings involving SHG members in the districts to enlist dealers.
Once a woman becomes a dealer the rural promoter of the company works with her in making calls to prospective customers. When the dealer is able to get a gathering of prospects, the rural promoter does a demo. The AP government has been releasing gas connections under the ‘Deepam’ scheme to the people in rural areas whereby the government pays the deposit to the oil company and the beneficiary has to pay for the cylinder, gas stove and regulator.
The beneficiaries are the members of the SHGs based on seniority. The TTK group is selling its gas stoves to the SHGs, who, in turn, sell to the beneficiaries making a profit. Around 16 lakh gas connections are to be released this year and the company intends to make a dent in this segment.