abhishreshthaa
Abhijeet S
1. Music Records, Harikatha, and Puppet Shows: Music cassettes/records are a very effective, inexpensive and appealing medium, which can be used in cinema houses etc. where people gather regularly. The traditional art forms such as puppet shows, harikathas render themselves for communication in rural society and can be used at melas.
2. Group Meeting, Demonstration, and House-to-House Campaigns: The promotion staff of the firm can effectively carry the product messages and demonstrations to the target audience at the group meetings. Promotion squads make house-to-house visits. They carry along product samples and promotion literature along with them.
3. Audio Visual Publicity Vans (AV Vans): The AV unit is very useful for rural communication. The firm can exhibit films, presentations, slide shows etc. The van can be used for sales campaigns in addition to promotions campaigns. They are quite popular with rural marketing firms.
4. Syndicated AV Vans: In recent years, rural publicity vans have become a purchasable service. Firms which afford to operate publicity vans of their own can utilize the syndicated AV vans service offered by independent agencies.
5. Interpersonal Media: They have a special merit since they facilitate two-way interactions. They also bring market feedback to the firm. Advantages of interpersonal media are they are segment specific, market specific and score high when it comes to participation and involvement of the audience.
2. Group Meeting, Demonstration, and House-to-House Campaigns: The promotion staff of the firm can effectively carry the product messages and demonstrations to the target audience at the group meetings. Promotion squads make house-to-house visits. They carry along product samples and promotion literature along with them.
3. Audio Visual Publicity Vans (AV Vans): The AV unit is very useful for rural communication. The firm can exhibit films, presentations, slide shows etc. The van can be used for sales campaigns in addition to promotions campaigns. They are quite popular with rural marketing firms.
4. Syndicated AV Vans: In recent years, rural publicity vans have become a purchasable service. Firms which afford to operate publicity vans of their own can utilize the syndicated AV vans service offered by independent agencies.
5. Interpersonal Media: They have a special merit since they facilitate two-way interactions. They also bring market feedback to the firm. Advantages of interpersonal media are they are segment specific, market specific and score high when it comes to participation and involvement of the audience.