Rural Urban Common Innovation Strategy

[abhishreshthaa]

There are many products that are common to rural & urban markets.


They include cosmetics, toiletries, washing powder, communication services etc. e.g.


Videocon is pushing walkman into markets with a population under 50,000.


Electrolux is test marketing urban models of refrigerators and washing machines in rural Punjab.

 

[jitendra05]

There are many products that are common to rural & urban markets.


They include cosmetics, toiletries, washing powder, communication services etc. e.g.


Videocon is pushing walkman into markets with a population under 50,000.


Electrolux is test marketing urban models of refrigerators and washing machines in rural Punjab.

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