Regain Management
“ The cost of acquiring a new customer is 9 to 12 times that of holding on to an existing customer.”-Philip Kotler
A study conducted by Andersen Consulting in conjunction with EIU found that businesses are intensifying their focus on customer and are taking a more
process-oriented approach to customer relationship management. Key Findings of the study are:
(a) The number of businesses citing customer retention as a critically important measure in the next 5 years has jumped to nearly 60%, as companies shift their focus from attracting new customer to retaining their more profitable ones;
(b) By 2004, 83% of companies expect to have customer data warehouses, up from about 40% today; and
(c) Companies predict their use of Internet to collect customer data will surge by 430%
“ The cost of acquiring a new customer is 9 to 12 times that of holding on to an existing customer.”-Philip Kotler
A study conducted by Andersen Consulting in conjunction with EIU found that businesses are intensifying their focus on customer and are taking a more
process-oriented approach to customer relationship management. Key Findings of the study are:
(a) The number of businesses citing customer retention as a critically important measure in the next 5 years has jumped to nearly 60%, as companies shift their focus from attracting new customer to retaining their more profitable ones;
(b) By 2004, 83% of companies expect to have customer data warehouses, up from about 40% today; and
(c) Companies predict their use of Internet to collect customer data will surge by 430%