abhishreshthaa
Abhijeet S
Food Bazaar
‘Food Bazaar’ is a brand new concept of Pantaloon. Food Bazaar is a chain of super-market with a difference. Food Bazaar was flagged off in April’02. It currently caters to over 1.2 million customers every day across 8 outlets in India and is soon set to expand and double this figure across the country.
The core concept of Food Bazaar is actually very simple at heart. It is to create a blend of a typical Indian Bazaar and International supermarket atmosphere with the objective of giving the customer all the advantages of Quality, Range and Price associated with large format stores and also the comfort of being able to see, touch and feel the products.
The Indian consumer likes to "See, Touch and Feel" her wheat, rice, pulses, fruits and vegetables before making her final buying decision. Food Bazaar is offering the Indian consumer precisely this - "See-Touch-Feel" factor. At other super markets, the consumer is deprived of this factor – where only pre packed staples, foods & vegetables are offered.
Food Bazaar offers the Indian consumer the best of Western and Indian values. The western values of convenience, cleanliness and hygiene are offered through pre packed commodities and the Indian values of "See-Touch- Feel" are offered by displaying staples out in the open, all at very economical and affordable prices without any compromise on quality. Truly the Indian consumer is now agreeing with Food Bazaar "Ab Ghar Chalaana kitna Aasaan".
Ab Ghar Chalaana Kitna Aasaan! Yes! That’s the positioning platform of Food Bazaar.
‘Food Bazaar’ is a brand new concept of Pantaloon. Food Bazaar is a chain of super-market with a difference. Food Bazaar was flagged off in April’02. It currently caters to over 1.2 million customers every day across 8 outlets in India and is soon set to expand and double this figure across the country.
The core concept of Food Bazaar is actually very simple at heart. It is to create a blend of a typical Indian Bazaar and International supermarket atmosphere with the objective of giving the customer all the advantages of Quality, Range and Price associated with large format stores and also the comfort of being able to see, touch and feel the products.
The Indian consumer likes to "See, Touch and Feel" her wheat, rice, pulses, fruits and vegetables before making her final buying decision. Food Bazaar is offering the Indian consumer precisely this - "See-Touch-Feel" factor. At other super markets, the consumer is deprived of this factor – where only pre packed staples, foods & vegetables are offered.
Food Bazaar offers the Indian consumer the best of Western and Indian values. The western values of convenience, cleanliness and hygiene are offered through pre packed commodities and the Indian values of "See-Touch- Feel" are offered by displaying staples out in the open, all at very economical and affordable prices without any compromise on quality. Truly the Indian consumer is now agreeing with Food Bazaar "Ab Ghar Chalaana kitna Aasaan".
Ab Ghar Chalaana Kitna Aasaan! Yes! That’s the positioning platform of Food Bazaar.