abhishreshthaa
Abhijeet S
The scope of the study gives an idea to develop the sales promotion activities in home appliances (Television) industry. It involves the evaluation of the present promotional activities.
With the help of the study we can give suggestion regarding sale promotion and services offered by the home appliances (Television) industry. The study brings an awareness of the sales promotional activities by advertising in an accepted media.
Research methodology
Research design is the arrangement of condition for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedures. The research design used for this study is Descriptive Research. It focuses on the accurate description of the variables in the problem model.
Any source of information can be used in a descriptive study, although most studies of this nature rely on secondary data source of survey research. The sampling design followed in the survey is simple random probability sampling in which each population element has a known and equal chance of selection.
Sample unit:
Generally customers as a source of primary data collection have been surveyed for the purpose of obtaining information.
Sample size
For this research work due to time constraint the sample size taken is 250.
Sampling procudure:
Consumers have been surveyed through the questionnaire in personnel.
Contribution of the study
The main purpose of the study is to know the effectiveness of the promotional activities in the home appliances (TELEVISION) industry. From the study we expect to know to what extent the promotional activity benefited to the industry and what the things are that customer expects to do from the industry to improve sales.
The effectiveness of promotional activities helps the company to increase the sales and encourage the repeat purchase. We also try to know the awareness of the sales promotional activities as advertising plays an important role in sales promotion.
With the help of the study we can give suggestion regarding sale promotion and services offered by the home appliances (Television) industry. The study brings an awareness of the sales promotional activities by advertising in an accepted media.
Research methodology
Research design is the arrangement of condition for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedures. The research design used for this study is Descriptive Research. It focuses on the accurate description of the variables in the problem model.
Any source of information can be used in a descriptive study, although most studies of this nature rely on secondary data source of survey research. The sampling design followed in the survey is simple random probability sampling in which each population element has a known and equal chance of selection.
Sample unit:
Generally customers as a source of primary data collection have been surveyed for the purpose of obtaining information.
Sample size
For this research work due to time constraint the sample size taken is 250.
Sampling procudure:
Consumers have been surveyed through the questionnaire in personnel.
Contribution of the study
The main purpose of the study is to know the effectiveness of the promotional activities in the home appliances (TELEVISION) industry. From the study we expect to know to what extent the promotional activity benefited to the industry and what the things are that customer expects to do from the industry to improve sales.
The effectiveness of promotional activities helps the company to increase the sales and encourage the repeat purchase. We also try to know the awareness of the sales promotional activities as advertising plays an important role in sales promotion.