vikram chawla
Vikram Chawla
How Indian companies using Internet for Marketing their Products and Services
these are the answers we have got....
Most Indian companies are opening to marketing on the internet. Although there is a very visible penetration of performance led marketing initiatives, there is also brand-centric communication across industries which doesnt gather too many headlines.
The typical activities include;
- Search Engine Marketing: Most big brands here
- Banners on Horizontal sites: Most FMCG cos. find a direct fit here, although it has a very high spill-over
- Ad Network buys: Easy one-stop ad buy solutions
- Sponsorships of properties: This works well for specialized sites and topical campaigns
Additionally, the main stream mentality of 'Dikhna Chahiye' (Should be seen) is fading away and should give way to more intelligent campaigns based on;
- Reach
- Banner Size and position on page
- Creative differentiation
- Ecommerce capabilities of distribution
There are different ways -
1. They put up the display banner of thier products & services on a Website which is very popular and caters to huge hits. generally these websites charge the company on the hits.
2. Other is through Google Ad-words. The proposition is costly, but has great results.
3. Networking - This is possible through initiating any discussion on common platform like - LinkedIn or other blogs which is a soft selling approach.
we all use internet in different ways and come across various companies advertising their products and companies..
so what do you think of the topic..
share your views...
these are the answers we have got....
Most Indian companies are opening to marketing on the internet. Although there is a very visible penetration of performance led marketing initiatives, there is also brand-centric communication across industries which doesnt gather too many headlines.
The typical activities include;
- Search Engine Marketing: Most big brands here
- Banners on Horizontal sites: Most FMCG cos. find a direct fit here, although it has a very high spill-over
- Ad Network buys: Easy one-stop ad buy solutions
- Sponsorships of properties: This works well for specialized sites and topical campaigns
Additionally, the main stream mentality of 'Dikhna Chahiye' (Should be seen) is fading away and should give way to more intelligent campaigns based on;
- Reach
- Banner Size and position on page
- Creative differentiation
- Ecommerce capabilities of distribution
There are different ways -
1. They put up the display banner of thier products & services on a Website which is very popular and caters to huge hits. generally these websites charge the company on the hits.
2. Other is through Google Ad-words. The proposition is costly, but has great results.
3. Networking - This is possible through initiating any discussion on common platform like - LinkedIn or other blogs which is a soft selling approach.
we all use internet in different ways and come across various companies advertising their products and companies..
so what do you think of the topic..
share your views...